Area Sales Manager (GT Sales- Staples Business)

Reliance Retail; Visakhapatnam; On-site; INR 6,00,000 - 9,00,000; Full time

Job summary

A leading retail company in Visakhapatnam is seeking a sales manager to drive target achievements in the Staples SBU. The role involves managing distributors, team leadership, and optimizing sales strategies to enhance performance in the market. The ideal candidate will have experience in sales management and a strong focus on inventory and strategic planning.

Qualifications

• Experience in sales and distribution management.
• Ability to lead teams and drive performance.
• Familiarity with market dynamics and competitor analysis.

Responsibilities

• Facilitate appointment of stockists and distributors.
• Support and guide distributors to maximize ROI.
• Report on competition and performance metrics.

Skills

Sales management

Team leadership

Inventory management

Strategic planning

Job description

Overview

This role ensures the primary and secondary target achievement of the products marketed under RCPL for the assigned territory. It covers General Trade for the Staples SBU and the daily essentials category they would be responsible for.

Responsibilities

• Facilitate appointment of super stockist, distributors, and wholesale/retail traders via ASEs.
• Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of ASE’s for optimal results.
• Report competition activities and geographical performance monthly to the Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.
• Facilitate daily gate meetings for CSO and ASEs to convey priorities and guide them through joint fieldwork to enhance sales pitch.
• Work from the Market on daily basis with the Sales Executives and Sales officers to drive secondary sales at the Retailer points.
• Conduct joint fieldwork with ASEs to improve sales performance and ensure proper merchandising.
• Manage inventory levels and sales targets for ASEs, providing comprehensive reports to stakeholders.
• Review ASE performance regularly, ensuring understanding of schemes and trade marketing plans.
• Focus on hiring the right talent at ASE and CSO level and cascade sales training programs effectively.
• Conduct quarterly reviews with the team and mentor potential members for career advancement.
• Prepare Go to Market strategy to improve the product footprint and increase outlet reach by proper sales planning including beat plans, new merchant opening, and sub-dealer appointment.
• Formulate business plans for assigned areas to optimize top-line growth.

Reliance Retail is India's largest, fastest growing and most profitable retailer with a diversified omni-channel presence via integrated store concepts, digital and new commerce platforms. We provide consumers with an outstanding value proposition, superior quality products and an unmatched shopping experience. Founded in 2006 with a view to revolutionize retail in India, we have, over the year...