Area Sales Manager - Diagnostics

Avantor; Delhi; Hybrid; INR 800,000 - 1,200,000; Full time

Job summary

Avantor in India is seeking a sales professional to drive territory growth in diagnostics, manage accounts, promotions, and collections. You will identify opportunities, develop new business, and collaborate with distributors to expand revenue and profitability.

The role requires strong communication, negotiation, and relationship-building skills, plus familiarity with tender-based procurement. This position offers meaningful impact within Avantor's Diagnostics business and a path for career

Qualifications

• Bachelor's degree in Science (PCM); MBA preferred.
• 6-10 years in Diagnostics with reagents, consumables and instruments.
• Strong understanding of diagnostics products and market dynamics.
• Experience managing key accounts and channel networks.
• Knowledge of tender-based government procurement processes.
• Customer-focused with strong market awareness and relationships.
• Proficient in MS Excel, PowerPoint, CRM, and sales reporting.

Responsibilities

• Achieve territory sales goals by identifying right customer segments and promoting Avantor's diagnostics portfolio.
• Lead product demonstrations and technical discussions to support acquisition and retention.
• Build and strengthen relationships with key accounts for long-term growth.
• Develop opportunities, generate leads, and convert prospects to revenue.
• Collaborate with channel partners and distributors to expand market reach.
• Prepare accurate forecasts and maintain sales reporting in CRM.
• Identify and onboard new key accounts and distributors within the territory.
• Conduct regular customer visits to understand requirements and promote solutions.
• Lead territory development initiatives to accelerate revenue growth.
• Monitor market trends and competitor activity to support decisions.

Skills

Sales

Account management

Territory management

Negotiation

Relationship building

Education

Bachelor's degree in Science (PCM)

MBA

Tools

CRM platforms

Sales reporting tools

MS Excel

PowerPoint

Job description

The Opportunity: SUMMARY OF POSITION:

Incumbent should be sales professional who will be accountable and responsible for sales operations and collections in the assigned territory to achieve targeted sales volumes, value and net contributions by promotion and sales activity of Life Sciences group of Avantor. Join our Diagnostics team as a Sales Professional and play a key role in driving territory growth, expanding customer relationships, and achieving business objectives. In this role, you will identify and develop new business opportunities, manage strategic customer accounts, promote diagnostic products and solutions, and collaborate with channel partners to drive revenue and profitability. This position offers the opportunity to make a meaningful impact by supporting customers and contributing to the continued growth of our Diagnostics business.

What We Are Looking For:

• Bachelor's degree in Science (PCM); MBA preferred.
• 6-10 years of experience in the Diagnostics industry with strong exposure to reagents, consumables, and diagnostic instruments.
• Solid understanding of diagnostics products, applications, and market dynamics.
• Experience in managing key accounts and driving sales through distributor/channel partner networks.
• Good knowledge of tender-based business and government procurement processes.
• Customer-focused professional with strong market awareness and understanding of key research and diagnostic facilities within the assigned territory.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Proficiency in MS Excel, PowerPoint, CRM platforms, and sales reporting tools.
• Self-driven, result-oriented, and capable of working independently within a competitive market environment.

How You Will Thrive and Create an Impact:

• Achieve territory sales goals by identifying the right customer segments and effectively promoting Avantor's diagnostics portfolio.
• Conduct sales presentations, product demonstrations, and technical discussions to support customer acquisition and retention.
• Build and strengthen relationships with key accounts, ensuring high levels of customer satisfaction and long-term business growth.
• Develop new business opportunities, generate leads, and successfully convert prospects into revenue-generating customers.
• Collaborate closely with channel partners and distributors to expand market reach and achieve profitability targets.
• Prepare accurate sales forecasts and maintain regular sales reporting through CRM and business systems.
• Identify and onboard new key accounts, distributors, and direct trade opportunities within the territory.
• Execute regular customer visits to understand requirements, promote solutions, and drive business expansion.
• Lead territory development initiatives to accelerate revenue growth and maximize market penetration.
• Monitor market trends, competitor activities, customer requirements, and emerging opportunities to support strategic business decisions.
• Coordinate market development activities, requirement analysis, and product specification discussions to ensure customer success and business growth.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.

Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life‑changing science. The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor. We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world.

EEO Statement: We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [e-mail] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case‑by‑case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.