Area Sales Manager - Diagnostics

Avantor; Delhi; On-site; INR 1,600,000 - 2,400,000; Full time

Job summary

Avantor is seeking a Sales Professional for the Diagnostics team in India to drive territory growth, cultivate customer relationships, and meet sales targets through promotion of diagnostic products and solutions. You will identify opportunities, manage strategic accounts, work with distributors, and navigate tender-based procurement.

Strong Excel/PowerPoint/CRM skills and a customer-focused mindset are essential.

Qualifications

• Bachelor's degree in Science (PCM) required; MBA preferred.
• 6–10 years of experience in Diagnostics sales or related field.
• Strong knowledge of reagents, consumables, and diagnostic instruments.
• Experience with distributor/channel partner networks and government tenders.

Responsibilities

• Achieve territory sales goals by promoting Avantor's diagnostics portfolio.
• Develop new business opportunities and manage key accounts.
• Present products, conduct demonstrations, and discuss technical aspects with customers.
• Collaborate with channel partners to expand market reach and revenue.
• Prepare accurate forecasts and maintain CRM sales data.

Skills

Communication

Negotiation

Presentation skills

Account management

Education

Bachelor's degree in Science (PCM)

MBA (preferred)

Tools

MS Excel

PowerPoint

CRM platforms

Sales reporting tools

Job description

The Opportunity:

SUMMARY OF POSITION: Incumbent should be sales professional who will be accountable and responsible for sales operations and collections in the assigned territory to achieve targeted sales volumes, value and net contributions by promotion and sales activity of Life Sciences group of Avantor.

Join our Diagnostics team as a Sales Professional and play a key role in driving territory growth, expanding customer relationships, and achieving business objectives. In this role, you will identify and develop new business opportunities, manage strategic customer accounts, promote diagnostic products and solutions, and collaborate with channel partners to drive revenue and profitability. This position offers the opportunity to make a meaningful impact by supporting customers and contributing to the continued growth of our Diagnostics business.

What We Are Looking For:

• Bachelor's degree in Science (PCM); MBA preferred.
• 6-10 years of experience in the Diagnostics industry with strong exposure to reagents, consumables, and diagnostic instruments.
• Solid understanding of diagnostics products, applications, and market dynamics.
• Experience in managing key accounts and driving sales through distributor/channel partner networks.
• Good knowledge of tender-based business and government procurement processes.
• Customer-focused professional with strong market awareness and understanding of key research and diagnostic facilities within the assigned territory.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Proficiency in MS Excel, PowerPoint, CRM platforms, and sales reporting tools.
• Self-driven, result-oriented, and capable of working independently within a competitive market environment.

How You Will Thrive and Create an Impact:

• Achieve territory sales goals by identifying the right customer segments and effectively promoting Avantor's diagnostics portfolio.
• Conduct sales presentations, product demonstrations, and technical discussions to support customer acquisition and retention.
• Build and strengthen relationships with key accounts, ensuring high levels of customer satisfaction and long-term business growth.
• Develop new business opportunities, generate leads, and successfully convert prospects into revenue-generating customers.
• Collaborate closely with channel partners and distributors to expand market reach and achieve profitability targets.
• Prepare accurate sales forecasts and maintain regular sales reporting through CRM and business systems.
• Identify and onboard new key accounts, distributors, and direct trade opportunities within the territory.
• Execute regular customer visits to understand requirements, promote solutions, and drive business expansion.
• Lead territory development initiatives to accelerate revenue growth and maximize market penetration.
• Monitor market trends, competitor activities, customer requirements, and emerging opportunities to support strategic business decisions.
• Coordinate market development activities, requirement analysis, and product specification discussions to ensure customer success and business growth.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science. The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear my mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor. We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world.

EEO Statement:

We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

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We will use the personal information that you have submitted to us in order to consider your application for the relevant role.

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3rd party non-solicitation policy:

By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.