Area Sales Manager - (Coimbatore)

ASSA ABLOY Group; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

ASSA ABLOY Group in Coimbatore is seeking an Area Sales Manager to drive ENOX Retail sales across designated territories. You will expand the channel partner network, manage key accounts, and push secondary and tertiary sales by engaging with architects, contractors, fabricators, OEMs, and dealers.

You will lead demand generation through retail activations, ensure timely payments, and support working capital management while boosting brand visibility through targeted campaigns.

Qualifications

• Graduate in any discipline.
• 8–10 years of total experience in retail building materials, hardware, or glass segments.
• Strong understanding of retail distribution and local market.
• Excellent communication and stakeholder management skills.

Responsibilities

• Achieve revenue targets for ENOX Retail in the assigned territory.
• Evaluate channel partner performance and share insights with Regional Manager.
• Expand market presence by onboarding new channel partners.
• Lead demand generation across product categories via retail activations.
• Engage fabricators, carpenters, architects, contractors, and builders via trainings.
• Ensure timely payments and support working capital management.
• Drive brand visibility through territory promotions and campaigns.
• Conduct product knowledge sessions for channel partners.
• Increase secondary sales through better counter presence, retail reach, and visibility.
• Conduct regular market analysis to support forecasting and planning.

Skills

Retail distribution knowledge

Architect connections

Communication skills

MS Excel

PowerPoint

Stakeholder management

Education

Graduate

Tools

MS Excel

PowerPoint

Job description

Job Title: Area Sales Manager

Location: Coimbatore

Brand: ENOX (Retail)

Reports to: Regional Manager – South, ENOX

Position Summary

We are seeking an experienced Area Sales Manager to drive retail sales for the ENOX brand in designated regions of Coimbatore The role will focus on expanding business through a robust channel partner network, managing key accounts, and increasing secondary and tertiary sales by engaging with architects, contractors, fabricators, OEMs, and dealers.

Key Responsibilities

• Achieve revenue targets for ENOX Retail business within the assigned territory.
• Evaluate performance of existing channel partners and identify gaps; share insights with the Regional Manager.
• Expand market presence by onboarding new channel partners aligned with company criteria.
• Lead demand generation initiatives across product categories through retail activations.
• Identify and engage key influencers including fabricators, carpenters, architects, contractors, and builders via regular training sessions and meets.
• Ensure timely collection of payments and support in effective working capital management.
• Drive brand visibility through territory-specific promotional activities and campaigns.
• Conduct structured product knowledge sessions for channel partner stakeholders.
• Increase secondary sales through improved counter presence, retail reach, and product visibility.
• Conduct regular market analysis to support forecasting and planning.

Skills & Competencies

• Sound understanding of retail distribution in the building materials industry (hardware/glass segments preferred).
• Strong connect with local architects and influencers in the assigned geography.
• Professional discipline, work ethics, and ownership mindset.
• Excellent communication (verbal, written, presentation) and interpersonal skills.
• Organized, proactive, and driven with high execution capability.
• Proficiency in MS Excel and PowerPoint for reporting and presentations.
• Demonstrated ability to manage stakeholders and follow through till closure.

Educational & Experience Requirements

• Graduate in any discipline.
• 8–10 years of total experience, preferably in retail building materials, hardware, or glass segments.

Note: This job description is not intended to be an all-inclusive list of duties and responsibilities. Rather, it is intended only to describe the general nature of the job. Employee may be expected to perform other related duties as required to meet the ongoing needs of the organization.

We are the ASSA ABLOY Group

Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.