Area Sales Manager Bhilai

Birla Opus; Chandigarh; On-site; INR 8,00,000 - 13,00,000; Full time

Job summary

Birla Opus is seeking an Area Sales Manager for Bhilai to drive sales initiatives in the chemical manufacturing sector. The role involves executing marketing strategies, conducting market research, and engaging stakeholders to enhance product visibility and drive sales performance.

Responsibilities

• Plan and drive initiatives for product establishment and sales.
• Design and execute marketing activities to boost product adoption.
• Conduct regular market research and competitor analysis.

Skills

Market Analysis

Field Marketing Activities

Sales Strategy

Stakeholder Engagement

Job description

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Responsibilities:

1. Volume and Value Target: Plan and drive initiatives to establish focused products in the market and maintain sustainable sales potential for these products, in addition to the regular product range.
2. Field Activations: Design and execute field marketing activities to increase product adoption and awareness, highlighting product strengths against competitors.
3. On-ground Promotions: Support the team and loyalty programs to encourage stakeholder participation (dealers, contractors, painters, etc.), grow participant numbers, and enhance engagement and retention.
4. Market Analysis: Conduct regular market research to monitor competitors’ products, pricing, and activities.
5. Trade Schemes: Provide input for scheme design to the trade sales team.

Additional Details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Sales and Business Development
• Industry: Chemical Manufacturing

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