Area Sales Manager ASM

Century Plyboards (I) Limited; Siliguri; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Century Plyboards (India) Ltd. is seeking an Area Sales Manager (ASM) to drive Particle Board sales in the assigned territory. The role involves building dealer networks, managing distributors, achieving sales targets, and expanding market presence among dealers, carpenters, contractors, and furniture manufacturers.

The ASM will coordinate with marketing, logistics, and supply chain teams to ensure smooth operations and timely market execution, with reporting of KPIs and performance metrics.

Qualifications

• Graduate / MBA in Sales & Marketing preferred.
• 5–8 years of sales experience in plywood / MDF / particle board / laminate / building materials industry.

Responsibilities

• Achieve monthly and annual sales targets for Particle Board products.
• Develop and expand the dealer and distributor network in the assigned territory.
• Identify new business opportunities with furniture manufacturers, contractors, and interior designers.
• Manage relationships with dealers, distributors, and channel partners.
• Promote Particle Board products among carpenters, architects, and interior designers.
• Prepare and submit daily/weekly/monthly sales reports and track KPIs.

Skills

Strong dealer network management

Sales & business development

Channel management

Market development

Reporting & analytics

Education

Graduate / MBA in Sales & Marketing preferred

Job description

Job Description

Job Title: Area Sales Manager (ASM)

Department: Sales – MDF Division

Company: Century Plyboards (India) Ltd.

Location:

Salary : Depends on Interview and Current CTC)

Job Summary

The Area Sales Manager (ASM) will be responsible for driving sales growth of Particle Board products within the assigned territory. The role involves developing dealer networks, managing distributor relationships, achieving sales targets, and expanding market presence among dealers, carpenters, contractors, and furniture manufacturers.

Key Responsibilities

• Sales & Business Development
• Achieve monthly and annual sales targets for Particle Board products.
• Develop and expand the dealer and distributor network in the assigned territory.
• Identify new business opportunities with furniture manufacturers, contractors, and interior designers.
• Ensure effective market coverage and increase market share.
• Channel Management
• Manage relationships with dealers, distributors, and channel partners.
• Monitor distributor stock levels and ensure product availability in the market.
• Implement company schemes, promotional activities, and trade programs.
• Market Development
• Conduct regular market visits to identify new dealers and business opportunities.
• Promote Particle Board products among carpenters, architects, and interior designers.
• Organize product awareness programs and carpenter meets.
• Competition Tracking
• Monitor competitor activities, pricing, and market strategies.
• Provide regular feedback to management on market trends and customer requirements.
• Team Coordination
• Coordinate with marketing, logistics, and supply chain teams for smooth operations.
• Support sales executives and ensure proper market execution.
• Reporting
• Prepare and submit daily, weekly, and monthly sales reports.
• Track sales performance and ensure achievement of KPIs.

Key Performance Indicators (KPIs)

• Sales volume and revenue growth
• Dealer/distributor network expansion
• Market share in the territory
• Collection and outstanding management
• Product visibility and brand promotion
• Qualification
• Graduate / MBA in Sales & Marketing preferred.
• Experience
• 5–8 years of sales experience in plywood / MDF / particle board / laminate / building materials industry.

Skills Required

• Strong dealer network management
• Job Requirements
• Sales & Business Development Achieve monthly and annual sales targets for Particle Board products. Develop and expand the dealer and distributor network in the assigned territory. Identify new business opportunities with furniture manufacturers, contractors, and interior designers. Ensure effective market coverage and increase market share. 2. Channel Management Manage relationships with dealers, distributors, and channel partners. Monitor distributor stock levels and ensure product availability in the market. Implement company schemes, promotional activities, and trade programs. 3. Market Development Conduct regular market visits to identify new dealers and business opportunities. Promote Particle Board products among carpenters, architects, and interior designers. Organize product awareness programs and carpenter meets. 4. Competition Tracking Monitor competitor activities, pricing, and market strategies. Provide regular feedback to management on market trends and customer requirements. 5. Team Coordination Coordinate with marketing, logistics, and supply chain teams for smooth operations. Support sales executives and ensure proper market execution. 6. Reporting Prepare and submit daily, weekly, and monthly sales reports. Track sales performance and ensure achievement of KPIs. Key Performance Indicators ( KPIs ) Sales volume and revenue growth Dealer/distributor network expansion Market share in the territory Collection and outstanding management Product visibility and brand promotion