Area Sales Manager (ASM)

Prodoc; Ernakulam; On-site; INR 1,500,000 - 2,700,000; Full time

Job summary

Prodoc.ai is actively seeking an Area Sales Manager to drive revenue growth in Cochin and the broader Kerala region through consultative B2B SaaS sales to hospitals, clinics, and healthcare groups. You will own the end-to-end sales cycle from prospecting to handover for implementation.

The role requires 4–5 years of B2B software sales experience in healthcare, strong relationship-building with CXOs and administrators, and a proven track record of hitting revenue targets.

Qualifications

• 4–5 years of relevant B2B sales experience, with a strong Healthcare SaaS background.
• Proven ability to acquire new enterprise clients and hit revenue targets.
• Experience selling to hospitals and clinics is highly preferred.
• Strong consultative selling, discovery, solution positioning, negotiation, and closing.
• Excellent CRM discipline and ability to forecast accurately.
• Willingness to travel across Kerala.

Responsibilities

• Develop and execute an area sales plan for Cochin and Kerala.
• Own monthly, quarterly, and annual revenue targets and manage pipeline.
• Identify priority hospitals and build account plans.
• Conduct product demonstrations, present solutions, and drive proposals.
• Collaborate with Product, Marketing, Customer Success, Support, and Leadership.
• Ensure smooth handover from sale to delivery and support retention.

Skills

Healthcare SaaS Sales

Consultative Selling

Key Account Management

Territory Management

Pipeline Development

Stakeholder Management

Negotiation & Closing

Solution Selling

Revenue/ARR Ownership

Forecasting

CRM Discipline

Team Collaboration

Education

Bachelor's degree in Business, Marketing, Healthcare Management

MBA/PGDM (preferred)

Job description

Prodoc.ai is seeking an Area Sales Manager to own revenue growth in Cochin and the surrounding Kerala territory through consultative B2B SaaS sales to hospitals, super-specialty hospitals, and clinics. The ASM will manage the enterprise sales cycle from territory planning, prospecting and stakeholder mapping through solution discovery, demonstrations, proposals, negotiation, closure, and handover for implementation.

Roles & Responsibilities

Area Sales Strategy & Revenue Ownership

• Develop and execute an area sales plan for Cochin and the assigned territory, aligned with company revenue objectives.

• Own monthly, quarterly, and annual revenue/ARR targets and build a predictable pipeline to achieve them.

• Identify priority hospitals, super-specialty hospitals, clinics, and healthcare groups in the area and build account plans.

• Forecast accurately, maintain pipeline hygiene, and provide regular business updates to the Regional Sales Manager and leadership.

New Business Development

• Build qualified pipeline through targeted prospecting, referrals, networking, field activity, partnerships, and account mapping.

• Own end-to-end sales cycles and consistently convert qualified opportunities into new logos.

• Use consultative and solution-based selling to connect Prodoc.ai's offerings with measurable healthcare business outcomes.

Healthcare Stakeholder Management

• Build relationships with hospital promoters/owners, CXOs, hospital administrators, operations leaders, doctors, IT/digital teams, and other decision-makers.

• Map decision-makers, influencers, users, and procurement stakeholders within healthcare accounts.

• Understand hospital workflows, patient engagement challenges, operational priorities, and digital transformation requirements.

Product Demonstration, Solutioning & Commercials

• Conduct high-quality discovery meetings, presentations, and product demonstrations.

• Translate customer pain points into relevant Prodoc.ai solution use cases and business value.

• Prepare proposals, drive commercial discussions and negotiations, and move opportunities toward closure.

• Work with internal teams to address solution, implementation, security, and commercial requirements.

Account Expansion & Relationship Management

• Develop strong relationships within existing accounts and identify upsell, cross-sell, and expansion opportunities.

• Support customer success and implementation teams during onboarding to ensure a smooth transition from sale to delivery.

• Build long-term relationships that support retention, references, renewals, and area growth.

Market Intelligence & Area Expansion

• Track healthcare SaaS trends, hospital technology adoption, competitor activity, and changing customer needs in Kerala.

• Identify whitespace opportunities and recommend new accounts, segments, and partnerships in the area.

• Share actionable market intelligence with product, marketing, and leadership teams.

CRM, Reporting & Cross-Functional Collaboration

• Maintain accurate CRM records for activities, opportunities, stages, next steps, and forecasts.

• Collaborate closely with Product, Marketing, Customer Success, Support, and Leadership teams.

• Ensure disciplined follow-up and timely movement of opportunities through the sales funnel.

Core Skills

• Healthcare SaaS Sales

• Consultative Selling

• Key Account Management

• Territory Management

• Pipeline Development

• Stakeholder Management

• Negotiation & Closing

• Solution Selling

• Revenue/ARR Ownership

• Forecasting

• CRM Discipline

• Team Collaboration

Preferred Profile

• 4-5 years of relevant B2B sales / business development experience, with a strong background in Healthcare SaaS sales.

• Demonstrated experience selling SaaS, healthcare technology, digital health, or technology-led solutions to healthcare institutions.

• Proven success in acquiring new enterprise clients and achieving revenue/ARR targets.

• Experience selling to hospitals, hospital groups, or clinics is highly preferred.

• Strong consultative selling, discovery, solution positioning, negotiation, and closing capability.

• Ability to manage complex sales cycles with multiple stakeholders.

• Strong network and understanding of the healthcare buying ecosystem in Kerala is an advantage.

• Comfortable with field sales and travel across the assigned territory.

• Strong CRM discipline, forecasting ability, commercial acumen, communication, and presentation skills.

• Fluency in English and Malayalam preferred.

• Bachelor's degree in Business, Marketing, Healthcare Management, or a related field; MBA/PGDM is a plus.

Success Metrics / KPIs

• New ARR / revenue generated from the assigned area.

• New hospital / healthcare accounts acquired.

• Qualified pipeline generated and pipeline coverage against target.

• Win rate and sales-cycle conversion.

• Average deal size / ARR per new account.

• Quarterly and annual quota attainment.

• Account expansion / upsell opportunities.

• Forecast accuracy and CRM hygiene.