Area Sales Executive

Zydus Wellness; Ghaziabad District; On-site; INR 350,000 - 550,000; Full time

Job summary

Zydus Wellness is seeking an Area Sales Executive - GT to expand distribution and drive sales in the General Trade channel within the Ghaziabad region. You will lead a team of Super Stockiest & RDS and their field force, ensuring strong market presence and profitable growth.

The role requires 3 years of frontline retail sales experience, exposure to DMS and SFA, and a degree (MBA preferred). FMCG background is highly valued, with a focus on expanding channels and sustaining stock levels.

Qualifications

• Graduation or MBA preferred with frontline sales experience.
• Experience in FMCG is preferred, especially outside Zydus.
• Knowledge of General Trade and Rural sales fundamentals.

Responsibilities

• Achieve distribution, display and sales targets for Primary & Redistribution.
• Manage Super Stockiest & RDS and field force to grow coverage.
• Ensure stocks as per guidelines at points of sale.
• Monitor market inputs and profitability analyses.
• Coordinate with logistics to ensure timely deliveries.

Skills

General Trade Sales

Rural Sales

SFA

Education

Graduate / MBA Preferred

Tools

DMS

SFA

Job description

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products,integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India's first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs. With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

• Company Website
• Zydus Corporate Park

Area Sales Executive - GT

Functional Reporting: Area Sales Manager - GT

Administrative Reporting: Area Sales Manager - GT

Location: ASE HQs

Role Purpose

The achievement of distribution, display & sales objectives (Primary & Redistribution) through effective management of Super Stockiest & RDS and their field force within the values and parameters set by the company.

Key Accountabilities / Responsibilities

• Financial:
  Responsible for primary Sales & redistribution.
  Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc.
  Continuously gather data on competitor pricing, sales, customers etc. and analyze sales data and past trends.
• Customer:
  Strengthening the distribution network & infrastructure of Super Stockiest & RDS to increase the width and depth of availability of all Zydus products including new sales channels.
  Responsible for ensuring stocks levels as per company guidelines at Super Stockiest & RDS points.
  Distribution build-up including new sales channels.
• Process:
  Implementing & monitoring market inputs
  Manage the Distribution of Zydus Wellness products supported by a team of Super Stockiest & RDS and their field force who cater to the customers in these markets.
  Execution and monitoring of display & merchandising.
  Demonstrate company values , ethics & pride through exemplary behavior.
• People:
  Effective management of Super Stockiest & RDS and their field force for motivation, training & development & productivity enhancement

Key Deliverables

• Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new accounts.
• Business Partners Acquisition and Retention: Identifying and acquiring new business partners while maintaining and strengthening relationships with existing business partners in the industry.
• Market Penetration and Expansion: Expanding the company's presence in the sector by targeting new geographic areas, market segments, or product lines.
• Customer Relationship Management: Building and nurturing strong relationships with key decision-makers and influencers in the sector to drive repeat business and customer loyalty.
• Product Knowledge and Promotion: Demonstrating a deep understanding of the company's products and services, and effectively promoting these to meet the specific needs of the market.
• Order Management and Coordination: Ensuring accurate order processing, timely delivery, and coordination with the logistics and supply chain teams to meet customer expectations.

Key Interactions

• Zonal Sales Manager
• Area Sales Manager
• Branch Commercial Team
• Branch Logistics Team
• Business Process Associate
• Channel Business Partner (Super Stockiest & RDS)

Key Dimensions

• Manages his/her territory through a team of RDS, Super Stockiest and Salesman.

Educational Qualifications

• Graduate / MBA Preferred

Experience (Type & Nature)

• 3 years of frontline work experience in retail sales
• Exposure/ experience of DMS - Minimum 2 Years in Active environment, Not "Roll Out/Test Phase".
• SFA - Minimum 2 Years in Active environment, Not "Roll Out/Test Phase".
• Experience in FMCG if from outside of Zydus

Functional Competencies

• Good Knowledge and understanding of General Trade Sales
• Sound Knowledge of Rural Sales Fundamentals
• Having hands on experience in Sales Force Automation (SFA)
• Super Stockiest & RDS Management including ROI

Behavioral Competencies

• Result Oriented
• Analytical Ability
• Takes Initiative
• Negotiation & Problem Solving
• Good written & Oral Communication
• Achievement Orientation
• Leading others
• High Involvement
• Coaching Others

The above list is not exhaustive and could evolve with changing needs and priorities of the company