Area Retail Associate- Kerala & TN (Third Party)

PUMA; Chennai District; On-site; INR 400,000 - 660,000; Full time

Job summary

PUMA invites applications for the role of Area Retail Associate based in Chennai. You will support the Area Sales Manager, ensure brand and store execution, and drive sales across multiple SIS stores. The ideal candidate has 2–5 years in retail operations, graduate in business/retail/marketing, and can communicate in Tamil, Malayalam, English and Hindi.

Willingness to travel daily/weekly across stores. PUMA offers equal opportunity employment; duties include training staff, merchandising, stock

Qualifications

• Graduate (Preferred: Business, Retail, Marketing).
• 2-5 years in retail operations.
• Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.
• Must be able to communicate in Tamil and Malayalam language apart from English and Hindi.

Responsibilities

• Store Support & Operations across multiple SIS with day-to-day requirements.
• Track SIS-level KPIs and support staff in achieving sales targets.
• Coordinate Visual Merchandising and campaigns; audit display quality.
• Assist SIS in stock replenishment, stock counts, and shrinkage control.
• Conduct on-floor training for new and existing Retail Associates; coach SIS staff.

Skills

Tamil language

Malayalam language

English language

Hindi language

Education

Graduate

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

YOUR MISSION

Reports To: Area Sales Manager / Regional Manager

Base Location : Chennai

Role Summary: The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance.

Key Responsibilities

1. Store Support & Operations:-

• Assist multiple SIS with day-to-day operational requirements.

1. Sales Performance & Targets:-

• Track SIS-level KPIs
• Support SIS Staff in achieving sales targets through improved service and selling skills.
• Analyse SIS performance and share insights with the Area Sales Manager.

1. Visual Merchandising:-

• Ensure VM standards are implemented consistently across all SIS.
• Coordinate with VM team for execution of seasonal updates, campaigns, and product launches.
• Audit SIS display quality and provide corrective action plans.

1. Inventory & Stock Management:-

• Assist SIS in stock replenishment, stock counts, and shrinkage control.
• Identify fast/slow-moving products & support stock balancing across stores.
• Report stock gaps and discrepancies to the Area Manager.

1. Training & Team Development:-

• Conduct on-floor training for new and existing Retail Associates.
• Reinforce product knowledge, customer service expectations, and selling skills.
• Support performance coaching for SIS staff.

YOUR TALENT

Qualifications & Requirements

Education

• Graduate (Preferred: Business, Retail, Marketing).

Experience

• 2-5 years in retail operations.
• Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.

Working Conditions

• Field-based rolerequires daily/weekly travel across assigned stores.
• Flexible hours, including weekends and retail peak seasons.

Must be able to communicate in Tamil and Malayalam language apart from English and Hindi.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.