Area Retail Associate- Kerala & TN (Third Party)

PUMA Sports India Pvt Ltd.; Chennai District; Hybrid; INR 250,000 - 450,000; Full time

Job summary

PUMA Sports India Pvt Ltd. is seeking an Area Retail Associate to support the Area Sales Manager across multiple PUMA SIS in a designated region.

You will ensure operational excellence, brand consistency, and drive sales performance through store execution and training. The role requires 2-5 years in retail operations, field-based travel, and the ability to communicate in English, Tamil, and Malayalam (in addition to Hindi).

Qualifications

• Education Graduate (Preferred: Business, Retail, Marketing).
• Experience 2-5 years in retail operations.
• Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.

Responsibilities

• Store Support & Operations: Assist multiple SIS with day-to-day operational requirements.
• Sales Performance & Targets: Track SIS-level KPIs and support staff in achieving sales targets.
• Visual Merchandising: Ensure VM standards across SIS and coordinate with VM team for campaigns and product launches.
• Inventory & Stock Management: Assist SIS in stock replenishment and shrinkage control; report gaps to Area Manager.
• Training & Team Development: Conduct on-floor training and coach SIS staff.

Skills

Retail operations

Multi-store supervision

Training & coaching

Education

Graduate

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

Applying for a job at PUMA is easy.

YOUR MISSION Reports To: Area Sales Manager / Regional Manager Base Location: Chennai

Role Summary: The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance.

Key Responsibilities

1. Store Support & Operations:- Assist multiple SIS with day-to-day operational requirements.
2. Sales Performance & Targets:- Track SIS-level KPIs Support SIS Staff in achieving sales targets through improved service and selling skills. Analyse SIS performance and share insights with the Area Sales Manager.
3. Visual Merchandising:- Ensure VM standards are implemented consistently across all SIS. Coordinate with VM team for execution of seasonal updates, campaigns, and product launches. Audit SIS display quality and provide corrective action plans.
4. Inventory & Stock Management:- Assist SIS in stock replenishment, stock counts, and shrinkage control. Identify fast/slow-moving products & support stock balancing across stores. Report stock gaps and discrepancies to the Area Manager.
5. Training & Team Development:- Conduct on-floor training for new and existing Retail Associates. Reinforce product knowledge, customer service expectations, and selling skills. Support performance coaching for SIS staff.

Qualifications & Requirements

• Education Graduate (Preferred: Business, Retail, Marketing).
• Experience 2-5 years in retail operations.
• Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.

Working Conditions

Field-based role requires daily/weekly travel across assigned stores. Flexible hours, including weekends and retail peak seasons. Must be able to communicate in Tamil and Malayalam language apart from English and Hindi.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.