Area Operations Manager

Lenskart; Shimoga District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Lenskart is seeking an Area Operations Manager for Mumbai, Nagpur, and Goa. You will lead store-level teams, coach leaders, and ensure exceptional customer experience while driving revenue growth across the area.

As a key link between corporate goals and field execution, you will develop area sales strategies, monitor performance, manage budgets, and foster a diverse, high-performing retail operation. The role requires hands-on presence at stores and a pragmatic, customer-centric mindset.

Qualifications

• Experience leading store teams and driving sales in a retail environment.
• Strong customer-centric mindset with focus on NPS and revenue growth.
• Proven ability to coach leaders and manage budgets across multiple stores.

Responsibilities

• Develop sales strategy for area with focus on revenue goals.
• Deliver world-class customer experience to improve NPS.
• Drive high performance culture across the area.
• Assess business trends and build improvement opportunities.
• Serve as planning link between Corporate and field.
• Translate corporate goals into business plans.
• Assess field capability and set priorities at group level.
• Staff stores with HR partnership.
• Lead and coach store leaders.
• Bridge skill gaps including forecasts and development.
• Performance management for store managers.
• Foster a diverse, inclusive culture.
• Retain talent and reduce attrition.
• Manage territory budgets for profitability.
• Oversee top and bottom line of territory and stores.
• Ensure store operational effectiveness: shrinkage, capacity, productivity.
• Develop cost-effective productivity methods.

Skills

Sales leadership

People management

Customer experience

Store operations

Budget management

Job description

We have immediate requirement for the position of Area Operations Manager in Mumbai/Nagpur/Goa Locations.

Role: Area Operations Manager

Direct Reportees: Store Managers

Interactions: Internal and External Stakeholders.

Description:

You, as an Area Manager, play a critical role to lead diverse teams at store level who are in turn responsible in providing the best customer experience to Lenskart customers as well as revenue generation. You are the facilitator of growth, responsible to build vision & business strategies to achieve sales, customer experience, and other organisational goals by investing in people through regular coaching.

We are looking for enthusiastic & pragmatic leaders with strong inclination towards customer centricity, sales, digital mind-set, and people leadership. On a typical day, you would be spending your time at the stores in your area, helping the team deliver on the strategy, coaching them and helping remove road-blocks.

Key Responsibilities:

Sales Leadership:

• Developing & driving sales strategy for your area & team with focus on revenue goals.
• Driving the rigor to deliver world-class customer experience at the store, thereby increasing the Net Promoter Score (NPS) for the store and reducing detractors
• Drive high performance culture in your area across the metrics mentioned above
• Assessing business and performance trends regularly & build improvement opportunities.
• Serve as critical strategy planning link between Corporate and the field organization.
• Translate corporate goals including financial returns, sales growth and market share, into
• Business plans.
• Assess field capability and establish performance priorities at group level.

People leadership:

• Partnership with Store Managers & HR team to make sure stores are adequately staffed.
• Leading leaders, coaching and developing future talent
• Assess & bridge skill gaps including those related to implementation of business plans, forecasts, financial analysis, associate development and communication
• Formal & Informal performance management for store managers they are responsible for
• Responsible for establishing a culture that embraces diversity and maximizes the learnings from
• a diverse team.
• Retain talent -> Reduce attrition

Organisational leadership:

• Solely responsible for managing and maintaining territory and store budgets to ensure profitability at the area level
• Managing the top and bottom line effectively of the assigned territory and stores
• Responsible for overall operational effectiveness of stores on areas such as shrinkage, capacity, productivity, growth, attrition.
• Build creative & cost effective methods to ensure productivity while managing high standards of retail operations.