Area Manager - DTC

airtel; Kurnool; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Airtel is seeking a D2C ZSM to lead store rollout and drive performance across Retail and Broadband teams in their catchment areas. You will engage with RWAs and ensure optimal in-store operations, staffing, inventory, and IT readiness.

This role focuses on delivering revenue growth and cost control through strong leadership and customer-focused initiatives. Ideal candidates have 6–8 years of sales experience in retail or broadband, a graduate degree (MBA preferred), and proven ability to manage

Qualifications

• Graduation (Full Time) is required or MBA preferred.
• 6-8 years of sales experience, preferably in Retail/Broadband sales.
• Must have strong communication and leadership capabilities.

Responsibilities

• Drive store deployment initiatives including staffing, inventory, and IT for new store launches.
• Own store operations, compliance with SOPs, and profitability targets against revenue/cost plans.
• Coordinate with cross-functional teams to ensure service, activations and operational support.
• Enhance acquisition quality and drive growth in higher rental plan contributions.
• Provide best-in-class customer service while maintaining high NPS and managing escalations.

Skills

Results oriented

Entrepreneurship

Strong communication

Consultative selling

Collaboration

Team management

Education

Graduate (Full Time)

MBA (preferred)

Job description

About The Role

D2C ZSM spearheads delivery of all lines of businesses in the catchments assigned. He/ She maximizes extraction while providing quality service to customers. Both Retail teams & Broadband teams roll up to this role holder. He/She would drive engagement with residential societies (RWAs) to make Airtel the preferred Service provider as well as ensure successful In-store operations.

About The Role

D2C ZSM spearheads delivery of all lines of businesses in the catchments assigned. He/ She maximizes extraction while providing quality service to customers. Both Retail teams & Broadband teams roll up to this role holder. He/She would drive engagement with residential societies (RWAs) to make Airtel the preferred Service provider as well as ensure successful In-store operations.

Retail Store Operations

Strategic Store Rollouts-

Ensuring all store deployment processes are completed in time for launch of stores (staffing/ inventory/ IT)

Store Operations/ Compliance/ Profitability

• Ensure & Own compliance with all defined SOPs
• Co-ordination with Zonal/ Circle / Central cross-functional teams to ensure required operational support (e.g. service processes, activations processes, ops, updates etc)
• Understand and analyze store/ zone level analytics reports (KPIs) to identify issues, areas of improvement, deviations etc.
• Monitor all competitor activities and share recommendations for response
• Ensure escalations are handled within the stated TAT
• Is responsible to drive and achieve stores profitability through delivery of agreed revenue & cost plan
• To ensure deployment of agreed programs across all stores

Broadband Operations

• Enhance acquisition quality
• Drive growth in contribution from higher rental plans
• Mark territories for TSMs and drive productivity growth.
• Increase the Tag utilization in Low Utilized NEs and buildings.
• Working closely with Channel Partners and TSMs to support closure of leads
• Drive engagement with residential societies (RWAs) to make Airtel the preferred
• service provider

Customer Service

• Provide best in class services to customers while keeping Detractor Index in check.
• Ensure total compliance of CE guidelines & processes
• Ensure Circle support to manage exceptional escalations, if required

People Development & Team Management

• Ensure seamless supply of quality manpower at the stores & field
• Control TSMs & SM attrition by ensuring constant training programs, improving quality of recruitment, driving Rewards and Recognition and ensuring proper on boarding process.

Experience & Skills Required

• Results orientation
• Entrepreneurship
• Strong communication skills
• Consultative Selling skills
• Collaboration skills
• Team management

Educational Qualifications

Must be a Graduate (Full Time)/ MBA (preferred)

Work Experience

Must have 6 - 8 years of sales experience, preferably in Retail / Broadband sales.