Area Business Manager

Cadila Pharmaceuticals Limited; Moradabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Cadila Pharmaceuticals Limited seeks a dynamic Area Sales Manager to lead a Field Officers team in the Moradabad region. You will drive sales targets, develop KOLs and key accounts, and oversee brand performance with strong emphasis on in-clinic effectiveness and market development.

Responsibilities include team leadership, distributor coordination, forecast accuracy, and execution of CMEs and marketing initiatives, with rigorous reporting and process discipline.

Qualifications

• Experience in first line management preferred.
• Strong process orientation is an advantage.
• Good interpersonal, analytical and leadership skills.
• Strong communication, execution capability, and attention to detail.

Responsibilities

• Achieve monthly and area sales targets through FO team leadership.
• Drive brand-wise target achievement for focus brands.
• Ensure FO achieves territory targets and maximize productivity.
• Strengthen customer relationships including KOLs, doctors and chemists.
• Forecasting for product availability and distribution; manage receivables.
• Coordinate with distributors for supply management and timely collections.
• Lead marketing program execution (CMEs, camps, events) in area.
• Reporting and admin via Phyzii; maintain DWP and field discipline.

Skills

Territory & Business Planning

Team Leadership & Performance Mgmt

Sales Target Achievement

KOL & Key Account Management

Ethical Compliance & Process Discpline

Job description

Role Objective / Major Purpose of the Job

The incumbent will be responsible for achieving area sales targets by leading and developing a team of Field Officers, strengthening customer (KOLs, doctors, chemists) relationships, ensuring product and market development, and driving effective implementation of marketing strategies in the assigned area.

Principal Tasks & Responsibilities

• 
  Sales & Business Achievement
  
  
  
  • Achieve monthly and annual sales targets for the area.
  
  
  • Drive brand-wise target achievement, especially for focus/thrust brands.
  
  
  • Ensure each FO achieves territory targets and maximize team productivity.
  
  
  • Improve business hygiene by minimizing returns and expiries.
  
  
  • Ensure accurate forecasting for smooth product availability and distribution.
  
  
  • Coordinate with distributors/C&F for effective supply management.
  
  
  • Ensure timely collection and achievement of receivable targets.
  
  
  
  


• 
  Customer & KOL Development
  
  
  
  • Develop and manage brand-specific core customers and KOLs.
  
  
  • Ensure team maintains Dr Call Average of 12 and minimum 95% MCR coverage.
  
  
  • Strengthen relationships with KOLs through regular personal visits.
  
  
  • Track KOL contribution and implement corrective actions where required.
  
  
  • Support strategic alliance programs to maximize ROI from key accounts.
  
  
  
  


• 
  Product & Market Development
  
  
  
  • Identify core customers for each key product and enhance their contribution.
  
  
  • Monitor product performance and address business gaps proactively.
  
  
  • Expand market coverage and identify new growth opportunities.
  
  
  
  


• 
  Team Leadership & Development
  
  
  
  • Lead, coach, and motivate Field Officers to improve in-clinic effectiveness.
  
  
  • Conduct joint field work to enhance product knowledge and selling skills.
  
  
  • Ensure right customer, right product, and right frequency approach.
  
  
  • Maintain discipline in business processes and reporting systems.
  
  
  • Drive teamwork, engagement, and retention within the team.
  
  
  • Plan manpower requirements and fill vacancies in a timely manner.
  
  
  
  


• 
  Marketing Program Implementation
  
  
  
  • Ensure effective execution of CMEs, symposiums, camps, and marketing initiatives.
  
  
  • Prepare actionable plans during cycle meetings to improve brand performance.
  
  
  • Track team productivity and compliance through Phyzii.
  
  
  • Implement local strategies under guidance of senior management.
  
  
  
  


• 
  Reporting & Administration
  
  
  
  • Ensure timely and accurate reporting in Phyzii (self & team).
  
  
  • Maintain and monitor primary & secondary sales records.
  
  
  • Periodic updating of MCR, chemist, and institution lists as per HO guidelines.
  
  
  • Ensure effective Daily Work Planning (DWP) and monitoring via control tools (STP, TP, etc.).
  
  
  
  

Key Skills & Competencies

• 
  Functional / Technical:
  
  
  
  • Territory & Business Planning
  
  
  • Team Leadership & Performance Management
  
  
  • Sales Target Achievement
  
  
  • KOL & Key Account Management
  
  
  • Ethical Compliance & Process Discipline
  
  
  
  


• 
  Behavioural:
  
  
  
  • Experience in prior First Line Management experience preferred.
  
  
  • Strong process orientation is an advantage.
  
  
  • Good interpersonal, analytical, and leadership skills.
  
  
  • Strong communication, execution capability, and attention to detail.