Applied AI Intern

Altois; Mumbai; On-site; INR 167,000 - 279,000; Full time

Job summary

Altois in Mumbai offers an Applied AI Research Intern role to help embed AI/ML into marketing planning and optimization. You will prototype AI-powered tools across attribution, lead scoring, content generation, and automation, turning ideas into usable solutions for our teams.

Collaborating with Intelligence & Analytics, Performance Marketing, and CRM/Automation, you will run experiments, assess impact on KPIs, and document findings for both technical and non-technical stakeholders.

Qualifications

• Currently pursuing (or recently completed) a degree in Computer Science, Data Science, Statistics, or a related field.
• Strong programming skills in Python; familiarity with ML/data libraries (pandas, scikit-learn, PyTorch, or similar).
• Understanding of machine learning fundamentals, and exposure to NLP or predictive analytics is a plus.
• Comfort working with real-world, messy business data (marketing, CRM, or web analytics data).
• Curiosity about how AI applies to marketing and business growth, not just research for its own sake.
• Strong communication skills — able to explain technical work to non-technical teammates.

Responsibilities

• Explore how AI/ML techniques can improve campaign performance, targeting, and reporting.
• Prototype tools for lead scoring, audience segmentation, ad copy/content generation, and marketing workflow automation.
• Work with campaign, CRM, and analytics data to build models and evaluate real-world impact.
• Collaborate with CRM/Technology and Intelligence & Analytics teams to integrate AI features into existing platforms.
• Run experiments, measure results against business KPIs, and iterate based on findings.
• Document your approach and present findings to both technical and non-technical stakeholders.

Skills

Python

Pandas

Scikit-learn

PyTorch

NLP

ML Fundamentals

Data Analysis

Communication

Education

Bachelor's in Computer Science/Data Science

Job description

We're looking for an Applied AI Research Intern to help us bring AI and machine learning into how we plan, run, and optimize marketing campaigns. This is a hands-on role: you'll work with our Intelligence & Analytics, Performance Marketing, and CRM/Automation teams to prototype AI-driven tools and workflows — from smarter attribution and lead scoring to content generation and campaign automation — and help turn promising ideas into things the agency actually uses.

What You'll Do

• Explore how AI/ML techniques (LLMs, predictive models, recommendation systems, etc.) can improve campaign performance, targeting, and reporting
  
• Prototype tools for tasks like lead scoring, audience segmentation, ad copy/content generation, and marketing workflow automation
  
• Work with campaign, CRM, and analytics data to build models and evaluate their real-world impact
  
• Collaborate with the CRM/Technology and Intelligence & Analytics teams to integrate AI features into existing platforms
  
• Run experiments, measure results against business KPIs (leads, conversions, ROI), and iterate based on findings
  
• Document your approach and present findings to both technical and non-technical stakeholders
  

Requirements

• Currently pursuing (or recently completed) a degree in Computer Science, Data Science, Statistics, or a related field
  
• Strong programming skills in Python; familiarity with ML/data libraries (pandas, scikit-learn, PyTorch, or similar)
  
• Understanding of machine learning fundamentals, and ideally some exposure to LLMs/NLP or predictive analytics
  
• Comfort working with real-world, messy business data (marketing, CRM, or web analytics data)
  
• Curiosity about how AI applies to marketing and business growth, not just research for its own sake
  
• Strong communication skills — able to explain technical work to non-technical teammates