Analytics Consultant

AB InBev GCC India; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

AB InBev GCC India is seeking an Analytics Consultant to lead global marketing analytics, measuring marketing executions and solving complex questions from business teams. You will collaborate with Marketing Analytics leads across zones and with global stakeholders.

The role requires strong data storytelling, MMM expertise, and the ability to present insights to senior leadership using Excel and Power BI. 3-5 years in analytics consulting in a CPG context is preferred.

Qualifications

• 3-5 years of analytics consulting experience in the CPG domain.
• ETL and Exploratory data analysis.
• Experience with Marketing or Media concepts.
• MMM understanding and application.
• Strong data visualization in Excel and PowerPoint.

Responsibilities

• Conceptualize the analytical solution for business problems by applying problem-solving approaches.
• Lead discussions with Marketing stakeholders and align on insights.
• Build insights leveraging available data and analytics.
• Storyboard and present insights to senior leadership.
• Deliver end-to-end reporting using Excel and Power BI.
• Document every aspect of the project in a standard way for future use.

Skills

Data storytelling

Stakeholder comms

Analytical thinking

Team collaboration

Global teamwork

Presentation skills

MMM understanding

Marketing analytics

Education

B.Tech in quantitative field

Tools

Excel

Power BI

PowerPoint

Job description

Job Description

AB InBev GCC was incorporated in 2014 as a strategic partner for Anheuser-Busch InBev. The center leverages the power of data and analytics to drive growth for critical business functions such as operations, finance, people, and technology. The teams are transforming Operations through Tech and Analytics.

Do You Dream Big?

We Need You.

Job Title: Analytics Consultant

Reporting to: Manager - Analytics

PURPOSE OF ROLE

Do you want to join the world largest brewer? We at AB-InBev have a fantastic opportunity for you to Lead Global Marketing Analytics. The role focuses on measurement of marketing executions and applying problem solving on global marketing questions from Business teams. You will be working closely with the Marketing Analytics leads across all the zones along with all key global marketing stakeholders.

KEY TASKS AND ACCOUNTABILITIES

• Conceptualize the analytical solution for the business problem by implementing problem solving approaches
• Build connects and lead discussions with Marketing Stakeholders
• Build insights leveraging all the available data and analytics
• Storyboarding and presenting the insights to senior leadership
• Deliver end to end results reporting with Excel, Power BI
• Document every aspect of the project in standard way, for future purposes

QUALIFICATIONS, EXPERIENCE, SKILLS

Education:

• Bachelor’s B Tech in any branch, Statistics, Applied Statistics, Economics, Econometrics, Operations Research or any other quantitative analysis

Experience:

• 3-5 years of experience in analytics consulting role, preferably in CPG domain
• ETL and Exploratory data analysis
• Experience working with complex data
• Well versed with concepts of Marketing or Media
• Well versed with concepts of Marketing Mix Modelling (MMM)
• Capable of building insightful visualizations in Excel and PowerPoint

Technical/Functional Skills:

• Effective interpersonal, team building and communication skills.
• Good Oral and Written communication skills
• Ability to communicate complex analysis to non-tech audience in simple and precise manner
• Effectively collaborates and communicates with the stakeholders and ensures client satisfaction.
• Learn things quickly, while working outside the area of expertise.
• Ability to effectively work in a global team across a complex, geographically dispersed organization.

Mandatory Skills:

• Strong ability to use data to tell a story
• Skilled working with complex data sets and proven hands-on experience in analytics concepts such as correlation, regression, A/B testing
• Excellent understanding of Microsoft Office tools

Preferred (Good to have) Skills:

• Understanding of Market Mix Modelling (MMM)

And above all of this, an undying love for beer!

We dream big to create future with more cheers.