Analyst II, Media Planning Activation & Optimization, Snacks

Genl Mills India Priv LTD; Mumbai; On-site; INR 3,000,000 - 5,600,000; Full time

Job summary

General Mills India is seeking a senior analytics professional to drive media performance insights and optimization across campaigns for GM brands. You will deliver data-driven recommendations, collaborate with MP&A and brand teams, and evolve KPI frameworks to improve efficiency and impact.

The role requires 5+ years in digital analytics and a proven ability to lead cross-functional teams, with strong communication and Excel/Tableau expertise. Mumbai-based with on-site work expectations.

Qualifications

• Bachelor's degree in marketing, business, analytics, or a related field.
• 5+ years of experience in digital media optimization, marketing performance analytics, digital analytics or a related role with a Media Agency for a Global CPG client.
• Experience with KPI tooling and tracking across channels, customers, and brands.
• Ability to generate actionable insights to optimize brand strategy execution.
• Strong analytical, problem-solving, and data interpretation skills.
• Proficient in Microsoft Excel, Tableau dashboards; R/SQL a plus.
• Experience in leading, developing and inspiring a team.
• Excellent communication skills navigating cross-functional teams.

Responsibilities

• Analyze the performance of media campaigns for GM brands in the US, identifying insights and opportunities for optimization across TV, digital, social, and print.
• Analyze data to uncover trends, growth drivers, and areas for improvement based on planned and actual spend.
• Develop data-driven optimization strategies to enhance campaign performance and align with brand objectives.
• Collaborate with MP&A specialists and internal partners to ensure alignment and efficient execution of optimization tactics.
• Contribute to actionable data-driven insights that inform business decisions and media effectiveness.
• Lead meetings, influence decisions, ensure timelines and priorities are met.
• Support standardized KPI frameworks and reporting tools for clear cross-channel comparisons.
• Evolve measurement practices with Media Measurement, Brand, and MP&A teams.

Skills

Digital media optimization

Marketing analytics

Digital analytics

KPI tooling

Team leadership

Cross-functional communication

Data interpretation

Education

Bachelor's degree in marketing, business, analytics, or related field

Tools

Tableau

Excel

R/SQL

Job description

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

OVERVIEW

The “Insights and Analytics” organization within General Mills’ Strategy and Growth function is responsible to deliver integrated consumer, customer, category, and business performance insights to power smarter, faster decisions and next-best actions, enabling precision in brand strategies, campaign execution, media and investment optimization across our US businesses and brands. The Insights and Analytics org has integrated teams operating from our Minneapolis and India offices, and this role is in the Media Measurement & Optimization team in our India office.

KEY ACCOUNTABILITIES

Analyze the performance of media campaigns for our GMI brands in the US, identifying insights, trends, and opportunities for optimization across various media platforms, including TV, digital, social, and print. Analyze data to uncover key trends, growth drivers, and areas for improvement based on planned and actual spend. Develop & implement data-driven optimization strategies to enhance campaign performance, ensuring alignment with brand objectives and engagement goals. Support the delivery of insights and recommendations by collaborating and communicating with MP&A specialists and internal partners to ensure alignment and efficient execution of optimization tactics. Contribute to the delivery of actionable data-driven insights and recommendations that inform business decisions and support improvements to media effectiveness and efficiency. Effectively communicate and lead meetings, influence decision making by proactively reaching out to all stakeholders, ensuring timelines are met, meetings are productive and priorities are met timely. Support the development and maintenance of standardized KPI frameworks and reporting tools that enable clear comparisons across channels, customers, and brands. Leverage standardized KPIs for monitoring campaign performance and provide inputs to continuously improve them. Partner with Media Measurement, Brand, and MP&A teams to evolve measurement practices and support ongoing optimization efforts. Stay current on industry trends and consumer behavior insights, applying knowledge to refine and inform media optimization strategies.

MINIMUM QUALIFICATIONS

Bachelor's degree in marketing, Business, Analytics, or a related field. 5+ years of experience in digital media optimization, marketing performance analytics, digital analytics, or a related role specifically with a Media Agency serving a large Global CPG client. Experience with KPI tooling and tracking across channels, customers, and brands. Ability to generate actionable insights to optimize brand strategy execution. Strong analytical, problem-solving, and data interpretation skills. Proficient in the use of Microsoft Excel, Navigating Tableau dashboards, R/SQL a plus. Experience in leading, developing, and inspiring a team. Excellent communication skills navigating cross-functional teams.

PREFERRED SKILLS

All the above and 5+ years of experience in optimization, marketing performance analysis, digital analytics, or a related role in a Media Agency setting serving a Global CPG client. Experience working with MP&A Specialists, Brand Teams, and Media Measurement & Analytics teams. Knowledge of both National and Commerce/Retail media investment, retail media. Expertise with DSPs and analytics platforms. Experience in delivering clear, tailored recommendations to drive continuous improvement.

ELIGIBILITY

Applicants must meet minimum age qualifications in the country in which the job is located.

New possibilities. Bold thinking. Real heart. Build remarkable brands with remarkable people. At General Mills, we make food the world loves. Across 100+ markets, we come together to create, innovate and grow. Here, you’ll do meaningful work and help to lead the future of food at a company that stands for good.