Analyst II, eCommerce

General Mills

Mumbai

On-site

INR 1,200,000 - 1,800,000

Full time

14 days+

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Job summary

General Mills in Mumbai is seeking a data-driven analytics professional to support Customer and Brand eCommerce teams across markets. The role focuses on translating complex data into actionable insights that drive pricing, assortment, and promotional strategies.

You will analyze POS, panel, syndicated, and digital shelf data, delivering clear recommendations to improve sales, share, and ROI while collaborating with overseas stakeholders to align on business priorities.

Qualifications

Min. 3-4 years in business reporting and analytics for CPG sector.
5-6 years in CPG/FMCG analytics for trade/eCommerce.
Experience with data modelling is preferred.

Responsibilities

Translate eCom data into insights for Customer and Brand decisions.
Track brand performance across sales, share movement, and distribution.
Apply advanced sales analytics to pricing, assortment, and marketing effectiveness.
Integrate diverse data sources to uncover growth drivers and competitive gaps for GMI brands.
Analyse search competitiveness and link keyword visibility to sales impact.
Deliver automated reports and tools to track distribution, health scores, and ROI.

Skills

Business Analytics

Data Visualization

Data Modelling

CPG/FMCG Knowledge

E-commerce Analytics

Education

Bachelor's degree (any)

Job description

Company Overview

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Company Overview

Overview

GIC Sales & Commercial Capabilities team partners with our global General Motors sales teams in providing them with analytical horsepower and enable business continuity so they can focus on core activities – Selling, driving distribution gains and optimizing merchandising plans to deliver sales volume targets. We enable customers pricing & promotion strategies across the global markets through our focused capabilities of Sales Execution, Trade & Strategic Revenue Management, eCommerce and Category Management. Teams within function are aligned to the above focused capabilities for each of our markets and each team member specializes in domains of Advanced Analytics, Visual Insights & Planogramming.

We are a family of Data analysts, Business analysts and Business Consultants with diverse opinions, cultures and passions and are united by our desire to serve the world by making food people love. We apply the principles of analytics to everything we do, constantly experimenting to discover new ways to add value to our stakeholders, customers and team members.

Purpose of the role

This role will be responsible for answering critical business questions for Customer and Brand eCommerce teams across NAR markets,enabling sharper decision making in a rapidly evolving digital commerce landscape. The ideal candidate will combine strong analytical expertise with deep understanding of digital shelf competitiveness, retail media ROI, omnichannel pricing and promotion effectiveness, and shopper behaviour shifts, to name a few.

The team member will independently partner with overseas stakeholders to frame business problems, scope analytical approaches, and deliver fact‑based answers. They will interrogate complex eCom data sets (POS, panel, syndicated, retail media, search, and digital shelf) to diagnose performance drivers, quantify opportunities, and explain competitive dynamics.

Deliverables will include clear, insight‑led recommendations that directly address customer and brand priorities such as sales trends, share movements, distribution gaps, pricing sensitivities, and search competitiveness impacts. The role is expected to demonstrate strong business acumen, competitive awareness, and the ability to translate analytics into compelling narratives that influence businesses and unlock growth.

Key Accountabilities

65% of Time Capabilities Development & Data Analysis

Translate eCom data into insights that drive Customer (Walmart, Amazon, Target etc.) and brand decisions.

Track performance of key brands across sales, share movement, and distribution.

Apply advanced sales analytics to unlock pricing, assortment, and marketing effectiveness.

Integrate diverse data sources to uncover growth drivers and competitive gaps for GMI brands.

Analyse search competitiveness and link keyword visibility to sales impact and GMI competitiveness in the market.

Assess digital shelf competitiveness by monitoring visibility, content quality, and shopper conversion drivers.

Deliver automated reports and tools to track distribution, health scores, and ROI. into actionable insights by identifying meaningful customer indicators and trends to deliver stakeholder ready business recommendations.

25% of Time Stakeholder Influencing

Demonstrate effective stakeholder management to deliver outputs to the customer in a storytelling format (What, So What & Now What)

Active and accelerated value creation - Identify business opportunities to find high impact business value, influence (multiple) stakeholders to see the value and effectively get a buy-in

Clarity in thought and communication of project outcomes, process/project outline, risk management, planning, implementation, iterations and measures of success

10% of Time Fund our Future and Inculcate Continuous Improvement Mindset

Fund our Future and Inculcate Continuous Improvement Mindset o Ensure TAT is upheld via awareness on process requirements, meeting benchmark time estimates and through articulate expectation settings with the stakeholder.

CI Mindset: Develop and Drive a lens of continuous improvement for the projects & process.

Guarantee data quality and accuracy through thorough comprehension of requests, accurate application of tools/platforms with an eye for detail and a robust data & logic check.

Mentoring & Training new hires to excel in their roles and perform as per the expectations Ensure TAT is upheld via awareness on process requirements, meeting benchmark time estimates and through articulate expectation settings with the stakeholder.

Minimum Qualifications

Experience -

Min. 3-4 years of relevant Business Reporting, Analytics & Visualization experience in CPG (or related) industry, Data Modelling preferred

5-6 years of Business Reporting, Analytics & Visualization experience in CPG/FMCG industry on Trade, eCommerce, Revenue Management Skills

Education –

Full time graduation from an accredited university

FMCG/CPG Experience: US & International market knowledge in Sales, Marketing, Finance, and Revenue Management.

Minimum years of related experience required: 3-6 years of relevant Business Reporting, Analytics & Visualization experience in CPG (or related) industry, Data Modelling preferred history of collaboration with cross‑functional teams.

Preferred Qualifications & Experiences