Agriculture Content Creator

Aaradhya Group; Gorakhpur District; On-site; INR 350,000 - 700,000; Full time

Job summary

Aaradhya Group seeks a field-based Agriculture Content Creator to produce farmer-facing video and social content for Aaradhya Seeds, Bhoodhan AgriVentures and Krishidhan. Location: Jabalpur, MP, with regular field travel.

Role involves shooting on location, creating reels and long-form tutorials in Hindi, and maintaining brand voices across channels. Must handle on-site shoots, editing and publishing with a focus on education and practical farming tips.

Qualifications

• Agriculture background with content creation interest.
• Ability to shoot on-location and produce farmer-facing content.
• Portfolio of agri, rural or product-demo content.
• Strong Hindi; additional languages an advantage.

Responsibilities

• Shoot on-location content: crop demos, trial plots, research farm visits, farmer visits, dealer meetings and store walkthroughs.
• Create Reels, Shorts, long-form how-to videos, photo posts and carousels in Hindi with captions and thumbnails.
• Record farmer testimonials and stage-wise crop progress with consent.
• Edit and publish on YouTube, Instagram, Facebook and WhatsApp channels.
• Track weekly results and improve what works.

Skills

Drone experience

Gimbal experience

Mic handling

YouTube SEO

Content creation

Education

Agriculture degree or diploma

Tools

Premiere Pro

DaVinci Resolve

Job description

Job Description:

We are hiring a field-based agriculture content creator to produce farmer-facing video and social content for Aaradhya Seeds, Bhoodhan AgriVentures and Krishidhan.

Role at a glance

Position Agriculture Content Creator (field-based)

Employment type Full-time or part-time

Location Jabalpur, Madhya Pradesh, with regular field travel

Reports to Aman, Founder

Language Hindi (must); English and local dialects (plus)

Brands covered Aaradhya Seeds, Bhoodhan AgriVentures, Krishidhan

About the brands

• Aaradhya Seeds: Seed research and marketing (Sworn Agritech Pvt. Ltd.), with trials on our own research farm.
• Bhoodhan AgriVentures: Agrochemical and pesticide formulation and distribution (Bhoodhan AgriVentures Pvt. Ltd.).
• Krishidhan: Multi-retail agri-inputs outlet, moving toward quick-commerce.

Requirements

• Shoot on-location content: crop demos, trial plots, research farm visits, farmer visits, dealer meetings and store walkthroughs.
• Create Reels, Shorts, long-form how-to videos, photo posts and carousels in Hindi, with captions and thumbnails.
• Record farmer testimonials and stage-wise crop progress (sowing to harvest), with the farmer's consent.
• Build a monthly content calendar around the crop season (Kharif, Rabi, Zaid) and product launches.
• Give each brand its own voice: scientific and trustworthy for Aaradhya Seeds, practical advisory for Bhoodhan, offers and product explainers for Krishidhan.
• Edit and publish on YouTube, Instagram, Facebook and WhatsApp channels.
• Track weekly results (views, enquiries, WhatsApp leads) and improve what works.
• Keep all product content consistent with label claims and approved registrations. No guaranteed-yield or exaggerated claims.

Benefits

Agriculture degree or diploma, or farming background.

• Drone, gimbal or mic experience; voice-over and basic motion graphics.
• YouTube SEO, WhatsApp broadcast and local-language skills.
• Portfolio of agri, rural or product-demo content.

Experience: 1 to 3 years preferred. Freshers with a strong portfolio are welcome.

Requirements: