Adobe Experienced Platform Manager/Senior Manager

Vision Beyond Resources India Private Limited; Bengaluru; On-site; INR 15,00,000 - 25,00,000; Full time

Job summary

A leading digital marketing firm in Bengaluru is seeking a Customer Data Platform Manager. This role involves driving CDP strategy, data management, and marketing activations to enhance customer experiences. The ideal candidate will have 8+ years of experience in digital data management, strong project management skills, and expertise with tools like Adobe Experience Platform and Salesforce CDP.

Benefits

Opportunity to work on transformative projects

Personalized training modules

Culture committed to equality

Qualifications

• Proven working experience (8+ years) in Marketing and digital data management.
• Experience building Data Management Platform capabilities.
• Ability to guide and deliver integration of customer profiles across MarTech tools.

Responsibilities

• Conduct assessment of client’s current data management and CDP capabilities.
• Gather business requirements and strategize digital marketing data management programs.
• Identify data sources to enrich customer profiles in CDP.

Skills

Excellent oral and written communication skills

Creating and maintaining client relationships

Strong understanding of Marketing processes

Strong project management skills

Education

Bachelor's degree or equivalent

Tools

Adobe Experience Platform

Oracle Unity

Salesforce CDP

Job description

Overview

Customer Data Platform Manager will be responsible for driving CDP strategy, data management and activation across marketing channels. The role includes assessment, design, implementation and ongoing optimization of CDP capabilities, governance, and data partnerships to enable personalized customer experiences.

Responsibilities

• Conduct assessment of client’s current data management and Customer Data Platform (CDP) capabilities. Provide recommendations on optimizing the current stack and develop use cases to improve utilization.
• Gather business requirements and strategize and build client’s digital marketing data management program that delivers high performance profiles for segmentation, personalization & activation across digital channels.
• Identify different data sources, approaches to enrich customer profiles/segments in CDP and define use cases across multiple channels/destinations. Design data cleaning, transformation, and integration approach from various data sources into CDP.
• Evaluate and recommend new ways of data management through CDP and how it connects into the broader marketing technology landscape (campaign management and insight generation).
• Identify, scope and partner with technology solution providers, client’s IT, BU teams, compliance, and marketing agencies to deliver the best solution meeting the needs of our clients.
• Plan, design, implement & integrate CDP solutions such as Adobe Experience Platform RT CDP and work with partners to leverage various data management capabilities offered by these solutions.
• Understand and convey the impact of regulations like CCPA, GDPR and client’s own internal or industry regulation on data gathering and management. Guide towards privacy by design, consent management for customer profile activation across digital marketing channels.
• Understand and design integrations (including API based/ file-based integrations) between tools/platforms of different vendors/MarTech/AdTech components/data sources.
• Stay abreast of MarTech landscape & engage ecosystem players/vendors to ensure best in class digital audience management capabilities for clients. Propose and conduct pilots as needed.
• Develop and manage a team of CDP specialists by managing key tasks such as work allocation, time management, project SME support, hiring, training etc.
• Aside from client delivery, drive business development efforts and thought leadership in the Martech, CDP and other digital marketing platform space.

Key Skills

• Excellent oral and written communication skills
• Creating and maintaining client relationships
• Strong understanding of Marketing processes, data management, data strategy, data integration, marketing & Advertising technologies and their integrations with other technologies
• Partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
• Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

In addition, to excel at the role, you will also need to have:

• An ability to work with the leadership to support business development and thought leadership.
• Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Strong communication and presentation skills to share the perfect pitch with key stakeholders.
• Strong client handling skills to develop, manage and deepen relationships with key stakeholders.
• Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.
• Ability to work effectively in a remote, virtual, global environment.
• Ability to work in a fast paced and unstructured environment.
• Ability to learn new and understand new tools/solutions.
• Identify new opportunities, develop solutions and own proposals end to end.
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering.

What’s in it for you?

• An opportunity to work on transformative projects with key G2000 clients
• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
• Ability to embed responsible business into everything from how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

Experience and qualifications

• Proven working experience (8+ years) in Marketing and digital data management/audience management with tools like Adobe Experience Platform (RT CDP), Oracle Unity, Salesforce CDP, Tealium, and related marketing technology solutions, particularly within industries such as E-Commerce, Retail, Telecom, Pharma, Banking.
• Profile & segmentation: Experience building Data Management Platform capability, preferably with tools like Adobe Audience Manager to generate profiles & segments for onsite and paid media activation.
• Data Partnerships: Identify and build capabilities that enable access to 2nd as well as 3rd party data for activation.
• Analytics & Insights: Experience with CDP inbuilt analytics and modelling capabilities to drive insights/enriched profiles; experience of integrating external model outputs into the CDP.
• MarTech ecosystem: Ability to guide and deliver integration of customer profiles and segmentation across MarTech tools (e.g., SFMC, Google 360, Adobe Marketing Cloud, Real time interaction management, Sprinklr) to build end-to-end customer-focused MarTech stack.
• Experience in ad tech & web/app analytics and their implementations (cross-device and omnichannel experiences, paid media, owned media platform integrations, web/app analytics tools, Omniture, campaign tracking & attribution tools, Firebase, Appsflyer).
• Working knowledge of ad serving tools, programmatic channels, tag management platforms (GTM, Launch, Tealium).
• Experience working with Ads data hubs, ad platforms and their APIs (e.g., Google API, Facebook Conversions API).