Ad Sales Manager

Friday Code; Chennai, Bengaluru, Mumbai Suburban; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading digital advertising firm in Chennai seeks a business development executive to drive ad revenue through client acquisition and relationship management. The ideal candidate has a Bachelor's or Master's degree in a relevant field and 2-4 years of experience in ad sales, with strong communication and analytical skills. The role involves monitoring campaign performance and collaborating with cross-functional teams for successful ad delivery.

Qualifications

• 2-4 years in ad sales or related experience.
• Proven track record of sales target achievement.
• Self-motivated and able to work independently.

Responsibilities

• Generate ad revenue by sourcing and closing new deals.
• Maintain relationships with existing clients.
• Monitor campaign performance and recommend optimizations.

Skills

Ad sales

Negotiation skills

Communication

Analytical ability

Education

Bachelor/Masters degree in Marketing, Business, Advertising

Job description

Role & responsibilities

• Source and close new business deals to generate ad revenue.
• Maintain and grow relationships with existing clients and ad agencies.
• Understand client needs and propose tailored advertising solutions.
• Plan, pitch and negotiate contracts / ad rates and close deals.
• Collaborate with creative, campaign operations, and tech teams for smooth delivery of ad campaigns.
• Monitor performance of ad campaigns; review metrics (CTR, impressions, conversions, ROAS etc.) and recommend optimizations.
• Identify upsell / cross-sell opportunities and new client segments / markets.
• Achieve or exceed monthly / quarterly / annual sales targets & quotas.
• Keep updated with market trends, competitor activity, and new ad tech/ formats.

Preferred candidate profile

• Bachelor/Masters degree in Marketing, Business, Advertising or related field.
• Strong experience (2-4 years for Executive / more for senior role) in ad sales / media sales / digital advertising.
• Proven track record of meeting or exceeding sales targets.
• Excellent communication, negotiation and presentation skills.
• Analytical ability – comfortable working with metrics/data to drive decisions.
• Self-motivated, target driven and able to work independently as well as in teams.
• Good understanding of the advertising landscape (digital, social, display, programmatic etc.).
• Existing network with ad agencies / brands will be a plus.