#ACN GN - SONG - MT- Adobe Content Management - Senior Manager

Accenture in India; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Accenture is seeking a Content Management Senior Manager to lead enterprise content management systems and digital experience platforms. You will define activation strategies across channels, manage end-to-end workflows, and drive transformation initiatives for global clients.

The role calls for delivering measurable business impact by optimizing content operations and enabling efficient content governance across MarTech ecosystems.

Qualifications

• Must have deep understanding of CMS/DXP tools like AEM, AEM Assets, Sitecore.
• Strong knowledge of DXP/CMS components including templates, workflows, authoring tools, personalization.
• Experience designing and implementing content distribution across website, email, blogs, social, and external platforms.
• Strong grasp of SEO fundamentals, keyword research, analytics, tagging, and cross-device compatibility.

Responsibilities

• Develop comprehensive content marketing strategies, omni-channel activation plans, and tech architecture roadmaps.
• Create content formats, templates, SEO-optimized frameworks, and processes for DCO, landing page optimization, and organic growth.
• Translate business requirements into functional specifications, process flows, and solution designs for DXP/CMS/DAM implementations.
• Collaborate with clients and Accenture teams to deploy DXP, DAM, and related platforms; drive change management and adoption.
• Design workflows for CMS/DAM and integrate with MarTech platforms including MRM, PIM, MAM, CMPs, personalization engines, and collaboration tools.
• Evaluate existing workflows, document processes, define KPIs, and support vendor assessments for tools such as Adobe.
• Lead a team of content management specialists; manage work allocation, training, SME support, and performance.
• Support business development, proposal creation, and thought leadership initiatives.

Skills

Content strategy

Content marketing

CMS/DXP

DAM

Omni-channel content activation

SEO

DCO

Landing page optimization

Workflow management

MRM

PIM

MAM integrations

Requirement gathering

Functional specification

Team leadership

Stakeholder management

Tools

AEM

AEM Assets

Sitecore

Job description

Job Title - Content Management Senior Manager – S&C Global Network Song Management Level : Senior Manager ( Level 6)

Location: Bangalore/ Gurgaon/Mumbai/Hyderabad/Chennai/Pune

Must have skills

Content Strategy & Content Marketing, Content Management Systems (CMS) & Digital Experience Platforms (DXP), Digital Asset Management (DAM), Omni channel Content Activation, SEO, DCO, Landing Page Optimization, Workflow, MRM, PIM, MAM Integrations, Requirement Gathering & Functional Specification & Team Leadership & Stakeholder Management

Good to have skills

MarTech / AdTech Platform Knowledge, AEM, Sitecore, and other CMS/DXP tools, Agile, Scrum, JIRA, Confluence, Analytics, Tagging & Web Optimization, Content Distribution across Paid, Owned & Earned Channels

Job Summary

As the Content Management Senior Manager, you will lead the strategy, implementation, and governance of enterprise wide content management systems and digital experience platforms. You will define content activation strategies across channels, manage end to end workflows, and ensure seamless integration within the broader MarTech ecosystem. Your role will involve driving transformation initiatives for global clients, enabling efficient content operations, and ensuring measurable business impact.

Roles & Responsibilities

Develop comprehensive content marketing strategies, omni channel activation plans, and tech architecture roadmaps.

• Create content formats, templates, SEO optimized frameworks, and processes for DCO, landing page optimization, and organic growth.
• Translate business requirements into functional specifications, process flows, and solution designs for DXP/CMS/DAM implementations.
• Collaborate with clients and Accenture teams to deploy DXP, DAM, and related platforms; drive change management and adoption.
• Design workflows for CMS/DAM and integrate with MarTech platforms including MRM, PIM, MAM, CMPs, personalization engines, and collaboration tools.
• Evaluate existing workflows, document processes, define KPIs, and support vendor assessments for tools such as Adobe.
• Lead a team of content management specialists; manage work allocation, training, SME support, and performance.
• Support business development, proposal creation, and thought leadership initiatives.

Professional & Technical Skills

• Must To Have Skills: Deep understanding of CMS/DXP tools like AEM, AEM Assets, Sitecore. Strong knowledge of DXP/CMS components including templates, workflows, authoring tools, personalization. Experience in designing and implementing content distribution across website, email, blogs, social, and external platforms. Strong grasp of SEO fundamentals, keyword research, analytics, tagging, and cross device compatibility.
• Hands on experience with Agile methodology and writing user stories.
• Exposure to content discovery platforms (Taboola, Outbrain) & social ecosystems.
• Experience optimizing MarTech/AdTech platforms and driving process improvements.

Additional Information

• The ideal candidate will possess a strong educational background in computer science or a related field, along with a proven track record of delivering impactful solutions using SAP ABAP Development.
• This position is based at our Bengaluru/Gurugram/Mumbai/Chennai/Hyderabd/Pune office.

About Our Company | Accenture