4451 - Senior Associate-Strategic Business Development

Innovaccer Analytics; Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Generous leaves up to 40 days

Parental leave

Sabbatical

Health insurance

Care vouchers

Financial assistance

Job summary

Innovaccer Analytics seeks a Senior Associate in Strategic Business Development to drive enterprise demand generation and lead management. You will work with Growth Marketing and upper management to design, implement, and measure campaigns, with a focus on nabling multi-channel programs and ABM strategies.

You will lead end-to-end lead processes, coordinate with cross-functional teams, and analyze funnel metrics to drive optimization across campaigns and messaging.

Qualifications

• Experience in generating leads through cold calling and emailing in the US market.
• Excellent written and verbal communication and interpersonal skills.
• Proven track record of meeting or exceeding sales targets.
• Ability to work independently and as part of a team.
• Proficiency in using CRM software and other sales tools.

Responsibilities

• Own the complete lead generation & management process from capture to follow-up and tracking through sales cycle.
• Coordinate with prospects and frontend team to set up meetings, briefing after research.
• Engage to understand client requirements and expectations.
• Collaborate with Sales to feedback on MQL quality from campaigns.
• Track full-funnel lead metrics and recommend campaign investments.
• Measure and report campaign performance with weekly briefs to leadership.
• Drive data capture, health checks, cleansing, and augmentation of databases.
• Partner with product marketing to ensure messaging and timing of campaigns across email and web personalization.
• Use account-based marketing to run multi-channel campaigns targeting Innovaccer’s largest customers.

Skills

Lead generation

Cold calling

Email outreach

CRM proficiency

Strong communication

Target achievement

Tools

CRM software

Job description

Your Role

We are looking for Senior Associate - Strategic Business Development who will work hand in hand with the Growth Marketing team, as well as the upper management of the Marketing team to drive lead generation programs, processes, and systems. Working closely with other teams within the marketing your role will be to execute our enterprise demand generation strategy along with building, implementing and measuring new systems, processes, and campaigns.

A Day in the Life

• Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle




• Coordinate with the prospects and the frontend team to set up business meetings/calls. Further, briefing the frontend team about the prospect after conducting secondary research and collating relevant information.




• Engage in dialogue to understand client requirements and expectations




• Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns




• Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates




• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership




• Drive data capture and management. Provide regular database health checks, cleansing, and augmentation




• Partner closely with product marketing and campaign management teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email and web personalization




• Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccer’s largest customers




• Knowledge of Sales funnel and pipeline structure




• Should be comfortable working in the US shift timings of 5:30 PM to 2 AM.

• Experience in generating leads through cold calling, emailing in the US market




• Strong communication and interpersonal skills




• Proven track record of meeting or exceeding sales targets




• Ability to work independently and as part of a team




• Proficiency in using CRM software and other sales tools

We offer competitive benefits to set you up for success in and outside of work.

Here’s What We Offer

• Generous Leaves: Enjoy generous leave benefits of up to 40 days.


• Parental Leave: Leverage one of industry’s best parental leave policies to spend time with your new addition.


• Sabbatical: Want to focus on skill development, pursue an academic career, or just take a break? We’ve got you covered.


• Health Insurance: We offer comprehensive health insurance to support you and your family, covering medical expenses related to illness, disease, or injury. Extending support to the family members who matter most.


• Care Program: Whether it’s a celebration or a time of need, we’ve got you covered with care vouchers to mark major life events. Through our Care Vouchers program, employees receive thoughtful gestures for significant personal milestones and moments of need.


• Financial Assistance: Life happens, and when it does, we’re here to help. Our financial assistance policy offers support through salary advances and personal loans for genuine personal needs, ensuring help is there when you need it most.

Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.

About Innovaccer

Innovaccer activates the flow of healthcare data, empowering providers, payers, and government organizations to deliver intelligent and connected experiences that advance health outcomes. The Healthcare Intelligence Cloud equips every stakeholder in the patient journey to turn fragmented data into proactive, coordinated actions that elevate the quality of care and drive operational performance. Leading healthcare organizations like CommonSpirit Health, Atlantic Health, and Banner Health trust Innovaccer to integrate a system of intelligence into their existing infrastructure, extending the human touch in healthcare. For more information, visit www.innovaccer.com.