VP Growth, Marketing & Partnerships

Entity; Dublin; Remote; EUR 120,000 - 180,000; Full time

Job summary

Entity is hiring a Head of Growth (VP, Distribution) to build and run the engine that brings players to Entity and keeps them coming back. You’ll oversee growth strategy, marketing, influencers, community, distribution partnerships, and brand and PR, reporting to the CEO and joining the senior leadership team.

This is a senior, hands-on role. You’ll set the strategy in the morning, write the brief, read the data and make the call in the afternoon.

Qualifications

• 8+ years in growth or marketing for games or consumer digital products, including 3+ years leading a growth or marketing function.
• Proven track record of growing a consumer product to scale, with numbers to show for it: players, revenue, acquisition cost, retention.
• Hands-on experience across: performance marketing, influencer and creator programmes, community, partnerships, and brand and PR. Deep strength in at least two.
• Experience owning a significant marketing budget and being accountable for its return.
• Experience launching a product or platform to consumers.
• Strong analytical skills: attribution, incrementality, cohort analysis and lifetime value. You make budget calls from data and can show your working.
• Experience leading agencies and building teams.
• A current, first-hand understanding of where players spend their time and how they discover games today: Discord, Reddit, Twitch, TikTok, YouTube, and the creators who shape what people play, across players aged 16 to 60.
• The judgement and presence to represent Entity with publishers, partners, press and investors.
• Based in the UK or Ireland, with the right to work there.

Responsibilities

• Own Entity's growth strategy and the model behind it: target players, channel mix, budget, unit economics and targets.
• Plan and run the consumer launch, from waitlist through early access to general availability.
• Turn the founding-member programme into early advocates.
• Own paid channels, creative testing, attribution and budget. Hold acquisition cost and payback to targets.
• Know which channels are adding players, not just counting them.
• Build and run the creator programmes: streamer seeding, paid and organic partnerships, affiliate and referral schemes.
• Oversee Entity's player community across Discord, Reddit and social channels - lead the community manager and team.
• Lead consumer brand and messaging, work with the PR agency, events calendar, and investor messaging.
• Work with Head of Games and publishers on launch plans, promotional slots and joint campaigns.
• Define growth KPIs, attribution and reporting with the Product Manager, Live; run weekly growth reviews and monthly board pack.
• Hire and lead the growth team; manage agencies and freelancers to clear briefs, budgets and results.
• Use AI tools across creative production, testing, community and analysis, and set up how the team uses them consistently.

Skills

Growth strategy

Performance marketing

Influencer programmes

Community management

Partnerships & PR

Budget ownership

Data-driven decisions

Agency management

Industry networking

Market awareness

Tools

AI tools

Job description

Entity is hiring a Head of Growth (VP, Distribution) to build and run the engine that brings players to Entity and keeps them coming back. You’ll oversee growth strategy, marketing, influencers, community, distribution partnerships, and brand and PR, reporting to the CEO and joining the senior leadership team.

This is a senior, hands-on role. You’ll set the strategy in the morning, write the brief, read the data and make the call in the afternoon.