Growth VP, Web Gaming & Distribution (Remote)

Entity Games; Ireland; Remote; GBP 120,000 - 180,000; Full time

Job summary

Entity is seeking a Head of Growth (VP, Distribution) to lead the engine that attracts and retains players across web-based games. You will own the growth strategy, budget and results, guiding marketing, influencers, community management and partnerships.

This senior role reports to the CEO and sits on the leadership team. You'll craft launch plans with publishers, manage data-driven growth KPIs and drive an AI-enabled marketing approach across channels, while aligning with the company's

Qualifications

• 8+ years in growth or marketing for games or consumer digital products.
• 3+ years leading a growth or marketing function.
• Track record of growing a consumer product to scale with measurable metrics.

Responsibilities

• Growth strategy and model: own Entity's growth strategy and the model behind it: target players, channel mix, budget, unit economics and targets. Present it to the board and investors and keep it current.
• Launch: Plan and run the consumer launch, from waitlist through early access to general availability. Turn the founding-member programme into early advocates.
• Performance marketing and user acquisition: Own paid channels, creative testing, attribution and budget. Hold acquisition cost and payback to targets, and know which channels are adding players, not just counting them.
• Influencers and creators: Build and run the creator programmes: streamer seeding, paid and organic partnerships, affiliate and referral schemes.
• Community: Oversee Entity's player community across Discord, Reddit and social channels - by leading the community manager and team. Set the tone, build the team and turn players into advocates who share Entity with others.
• Distribution partnerships: Find and close distribution deals that put Entity games in front of players: affiliates, media and content partners, device, telecoms and browser partners. Measure each partnership on players and revenue, not reach.
• Brand, PR and comms: Own the consumer brand and messaging, built on our agreed pillars. Lead our PR agency, the events calendar (including GDC and Gamescom) and consumer comms. Work with the CEO on industry and investor messaging.
• Publisher co-marketing: Work with the Head of Games and publishers on launch plans, promotional slots and joint campaigns for each title.
• Data and measurement: Define the growth KPIs, attribution and reporting with the Product Manager, Live. Run a weekly growth review and a monthly report for the board pack.
• Team and agencies: Hire and lead the growth team as we scale. Manage agencies and freelancers to clear briefs, budgets and results.
• AI-native marketing: Use AI tools across creative production, testing, community and analysis, and set up how the team uses them consistently.

Job description

Entity is seeking a Head of Growth (VP, Distribution) to lead the engine that attracts and retains players across web-based games. You will own the growth strategy, budget and results, guiding marketing, influencers, community management and partnerships.

This senior role reports to the CEO and sits on the leadership team. You'll craft launch plans with publishers, manage data-driven growth KPIs and drive an AI-enabled marketing approach across channels, while aligning with the company's