VP, Content Strategy — Lead Data-Driven B2B Content

JPMorgan Chase & Co.; Dublin; Presencial; EUR 90 000 - 130 000; Tempo integral

Resumo da oferta

JPMorgan Chase & Co. in Dublin 2 is seeking a Vice President Content Strategist to lead a unified content program across formats and channels. You will set the vision, manage a content team, and drive brand storytelling that moves prospects through the funnel.

You will optimize content with analytics and SEO, partnering with marketing, product and sales. The role emphasizes leadership, copywriting excellence and a data-driven approach.

Qualificações

• Proven experience in content strategy and copywriting for B2B marketing.
• Demonstrated leadership within a content or marketing team.
• Experience with content analytics, optimization, and reporting.

Responsabilidades

• Provide strong leadership for the content team, setting clear goals, priorities, and standards for performance and quality.
• Design and implement a cohesive content strategy that drives results across the full marketing funnel.
• Oversee creation of content for all formats and channels: video, podcasts, webinars, blogs, whitepapers, newsletters, and more.
• Write and edit engaging copy for campaigns, product launches, digital platforms, and social media.
• Manage a content calendar and collaborate with stakeholders to align messaging and timing.
• Lead the measurement and analysis of content performance using tools such as Google Analytics, HubSpot, Dynamics, and social media analytics.
• Use data-driven insights to optimize content strategy, improve engagement, and maximize ROI.
• Develop and report on key content metrics, providing actionable recommendations for ongoing improvement.
• Ensure all content meets brand, tone, style, and compliance guidelines.
• Coordinate translation and localization as needed.
• Review and approve all outputs for quality and audience relevance.

Conhecimentos

Content strategy

Copywriting

SEO

Leadership

Analytics

Ferramentas

Google Analytics

HubSpot

Dynamics

Descrição da oferta de emprego

JPMorgan Chase & Co. in Dublin 2 is seeking a Vice President Content Strategist to lead a unified content program across formats and channels. You will set the vision, manage a content team, and drive brand storytelling that moves prospects through the funnel.

You will optimize content with analytics and SEO, partnering with marketing, product and sales. The role emphasizes leadership, copywriting excellence and a data-driven approach.