Social Media Coordinator

Lidl Ireland; Dublin; Hybrid; EUR 38,000 - 51,000; Full time

Benefits offered by this job

20 days holidays per annum rising to

Private medical insurance

Company pension

Hybrid working model

Job summary

Lidl Ireland is seeking a creative Social Media Coordinator to help deliver Lidl’s social media strategy. You will create content, support campaigns and analyze performance to drive results across channels.

The role involves filming and editing, strong copy skills, and collaboration with teams. Hybrid work is available with development opportunities within Lidl.

Qualifications

• 1+ year experience in social media, digital marketing or content creation.
• Degree in Marketing, Communications or related discipline desirable.
• Passion for creating engaging social-first content with confidence on camera.
• Strong copywriting and tone-of-voice adaptation across platforms.
• Interest in social media analytics and turning data into insights.
• Excellent organisation to manage multiple deadlines in a fast-paced environment.
• High attention to detail and a proactive attitude.
• Strong communication and cross-team collaboration.
• Experience using Google Workspace and scheduling tools is desirable.

Responsibilities

• Support the Social Media Manager in day-to-day management of Lidl’s social channels.
• Create engaging photo and video content, including filming and editing.
• Support planning, scheduling and publishing of content.
• Write engaging copy in Lidl’s tone of voice for campaigns and promotions.
• Monitor trends and propose fresh content ideas.
• Assist in briefs for influencers and brand ambassadors.
• Produce regular social media reports with insights for campaigns.
• Collaborate with internal teams and external agencies to deliver campaigns on time.
• Support community management with Customer Services where needed.
• Assist with campaign administration and reporting.
• Support content shoots and ad hoc projects.

Skills

Social media management

Content creation

Video filming & editing

Copywriting

Analytics & reporting

Organisational skills

Team collaboration

Google Workspace

Education

Marketing or Communications degree

Tools

Video editing software

Social media scheduling tools

Job description

Summary

From our Head Office to the shop floor and everywhere in between our primary goal is to create and deliver a fantastic customer journey for everyone who shops at Lidl.

With over 7,000 colleagues across our stores, warehouses and offices in Ireland and Northern Ireland we are a big and ambitious team. We know our people are our greatest asset and our success is down to the commitment and dedication of our team.

We are looking for a creative, organised and trend-led Social Media Coordinator to join our Social Media team. Working closely with the Social Media Manager, you’ll support the delivery of Lidl’s social media strategy across all channels. From creating engaging content and supporting campaign execution to analysing performance and identifying the latest social trends, you’ll play an important role in bringing our brand to life across social channels. This role is ideal for someone looking to develop their career in social media who enjoys creating content, thrives in a fast-paced environment and has a passion for delivering results through data-driven insights.

What you'll do

• Support the Social Media Manager in the day-to-day management of Lidl’s social media channels.
• Create engaging photo and video content for social media, including filming, editing and confidently appearing on camera where required.
• Support the planning, scheduling and publishing of content.
• Write engaging copy in Lidl’s tone of voice to support campaigns, promotions and always-on content.
• Monitor social trends and bring fresh content ideas to the team.
• Assist in developing creative briefs for influencers and brand ambassadors, supporting campaign delivery.
• Produce regular social media reports, analysing performance and identifying key insights to support future campaigns.
• Work collaboratively with internal teams and external agencies to deliver campaigns on time.
• Support community management alongside the Customer Services team where required.
• Assist with campaign administration, including purchase orders, invoice processing and reporting.
• Support content shoots, campaign planning sessions and other ad hoc projects.

What you'll need

• Over one year's experience in a social media, digital marketing or content creation role.
• A degree in Marketing, Communications or a related discipline is desirable.
• A passion for creating engaging social-first content, with confidence filming and appearing on camera.
• Strong copywriting skills and an understanding of adapting tone of voice across social platforms.
• An interest in social media analytics and the ability to turn data into clear insights.
• Excellent organisation skills with the ability to manage multiple deadlines in a fast-paced environment.
• High attention to detail and a proactive, can-do attitude.
• Strong communication skills and the ability to work collaboratively across teams.
• Experience using Google Workspace and social media scheduling tools is desirable.

What you'll receive

We offer a competitive and transparent salary system, that ensures pay equality across all positions at Lidl

• €37,500 rising to €51,000 after 3 years
• 20 days holidays per annum rising to 25 days after 2 years
• Private employee medical insurance
• Company pension
• Flexible start and finish times
• Initial training and ongoing development from an experienced team member
• Excellent opportunities for career progression
• Individuals recognised as high performing will be invited to join our Leadership Academy as part of your on-going development
• Dynamic work environment
• Modern office facility with free parking
• On-site gym and canteen
• Hybrid working model - up to 2 days remote working per week
• Mobile and broadband discounts with Three network
• Maternity & Paternity Leave top up, Marriage Leave, Employee Assistance Programme

Lidl is an equal opportunities employer. If you have any particular requirements, we will ensure any reasonable accommodations are implemented as part of the recruitment and selection process. We value diversity and inclusion in our workplace and want to ensure that all applicants have the same opportunity regardless of gender, civil status, family status, sexual orientation, age, disability, race, religious belief, political opinion or membership of the traveller community.