SMB Strategic New Business Executive - DACH

TikTok; Dublin; On-site; EUR 70,000 - 90,000; Full time

Job summary

TikTok is seeking a Strategic New Business Executive in Dublin to drive new advertiser growth in the DACH market. You will build and manage a high-volume pipeline across SMBs and collaborate with marketing and account teams to accelerate deals.

The role requires 3+ years in digital sales or SaaS, fluent English and German, and a passion for digital marketing. You will execute multi-channel outreach and help advertisers harness TikTok Ads to achieve their goals.

Qualifications

• 3+ years in sales, business development, or lead generation in digital media or SaaS.
• Fluency in English and German for direct client communication.
• Experience building pipeline through outbound prospecting and multi-channel outreach.
• Highly metrics-driven in a fast-paced, target-oriented environment.
• Attention to detail when handling client data and information.
• Passion for digital marketing and helping businesses grow on TikTok.

Responsibilities

• Build and manage a high-volume pipeline of new advertisers across the DACH market.
• Identify, qualify, and convert new business opportunities for TikTok Ads.
• Execute multi-channel outreach campaigns to generate qualified opportunities.
• Develop a strong understanding of TikTok Ads solutions and pilot campaigns.
• Collaborate with marketing and sales teams to optimise lead generation and conversion.
• Partner with Account Managers to ensure onboarding of new clients.
• Consistently exceed activity, conversion, and revenue targets while delivering an advertiser experience.
• Serve as an ambassador for TikTok in client interactions.

Skills

Outbound prospecting

English

German

Pipeline development

Metrics-driven

Job description

Responsibilities

TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, and drive revenue and growth. To help businesses achieve their marketing goals on TikTok, no matter how big or small, our SMB team combines operational expertise with a customer-centric strategic mindstep. You will be doing so by designing and executing scaled sales & service delivery strategies, as well as ensuring that our customers have the right tools and product at their fingertips.

We're looking for a passionate Strategic New Business Executive with a digital advertising background to join our growing Sales team in Dublin, looking after Small & Medium size businesses (SMB). You will be a crucial member of a growing team that will partner with SMB advertisers in a one to many structure with the goal of activating accounts in the DACH market.

Responsibilities

• Build, manage and convert a high-volume pipeline of new advertisers across the DACH market through proactive outreach (calls, email, LinkedIn, video, events).
• Identify, qualify, and convert new business opportunities for the TikTok Ads platform, focusing on speed to engagement and pipeline velocity.
• Execute structured multi-channel outreach campaigns to generate qualified opportunities in priority verticals.
• Develop a strong understanding of TikTok Ads solutions and demonstrate early client success through pilot campaigns.
• Collaborate closely with marketing and sales teams to optimise lead generation and conversion strategies.
• Partner with Account Managers to ensure seamless handover and onboarding of new clients for long-term success.
• Consistently exceed activity, conversion, and revenue targets while delivering a best-in-class advertiser experience.
• Serve as an ambassador for TikTok - representing our products, brand, and values in every client interaction.

Qualifications

Minimum Qualifications

• 3+ years of experience in sales, business development, or lead generation, ideally in a digital media or SaaS environment.
• High oral and written fluency in English and German is required, as the role involves direct client communication across the German-speaking markets served by the business.
• Proven experience building pipeline through outbound prospecting and multi-channel outreach.
• Highly metrics-driven and comfortable working in a fast-paced, target-oriented environment.
• Demonstrated integrity, professionalism, and attention to detail when handling client data and information.
• A genuine passion for digital marketing, creativity, and helping businesses grow through TikTok.

Preferred Qualifications

• Prior experience in a BDR/SDR or early-stage sales role within SaaS, ad tech, or digital marketing.
• Understanding of online advertising fundamentals (campaign setup, optimisation, KPIs).
• Proven ability to manage high outreach volume while maintaining quality conversations and follow-ups.
• Entrepreneurial mindset - able to think strategically, adapt quickly, and deliver results in a scaling organisation.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.