Shopper Marketing Specialist: Retail Activations & Growth

Valeo Foods; Dublin; On-site; EUR 36,000 - 48,000; Full time

Benefits offered by this job

Valeo Foods DC Pension

Performance bonus scheme

Healthcare discount

Staff Shop discount

Maternity and Paternity leave

Employee Assistance Programme

Cycle to Work

Specsavers contribution

Job summary

Valeo Foods Ireland is seeking a proactive Shopper Marketing Executive to support shopper activation programmes across major retailers and brands. Reporting to the Shopper Marketing Manager, you’ll bring brands to life through customer activations, retail media campaigns, promotions and in-store execution.

You’ll collaborate with Commercial Planners, Business Managers, Marketing teams, agencies and customers to drive shopper engagement and business growth while managing day-to-day administration

Qualifications

• Degree qualification in Business, Marketing or a related discipline.
• Previous experience in shopper marketing, trade marketing or brand activation.
• Strong project management and organisational skills with the ability to manage multiple priorities and tight deadlines.
• Excellent communication and presentation skills.
• Commercially aware, numerate and capable of analysing performance to support decision-making.

Responsibilities

• Support the development and execution of annual customer activation plans across key Irish retailers.
• Assist in planning and delivery of campaign activations, new product launches (NPD) and existing product development (EPD).
• Manage day-to-day shopper marketing administration, including product code creation, PO processing and POS stock management.
• Coordinate the co-pack process across relevant projects and campaigns.
• Lead premia projects (brand reminders) across key brands.
• Develop retail media assets and activations across the shopper journey for owned brands & select brand partners.
• Brief and manage external agencies to develop in-store, digital and online activation materials.
• Build strong relationships with internal stakeholders, suppliers and agency partners.
• Collaborate with Commercial Planners and Business Managers to ensure activations align with goals.
• Support annual cross-functional planning to align with customer expectations and goals.
• Provide support at customer, trade and in-store events where required.
• Support budget management

Skills

Project management

Organisational skills

Communication

Presentation

Numerate

Attention to detail

Driving licence

Education

Degree qualification in Business, Marketing or a related discipline

Job description

Valeo Foods Ireland is seeking a proactive Shopper Marketing Executive to support shopper activation programmes across major retailers and brands. Reporting to the Shopper Marketing Manager, you’ll bring brands to life through customer activations, retail media campaigns, promotions and in-store execution.

You’ll collaborate with Commercial Planners, Business Managers, Marketing teams, agencies and customers to drive shopper engagement and business growth while managing day-to-day administration