Shopper Marketing Activation Specialist

Valeo Foods Ireland; Dublin; On-site; EUR 36,000 - 45,000; Full time

Benefits offered by this job

DC Pension (6%)

Bonus scheme

Healthcare discount

Staff Shop discount

Parental leave

EAP

Cycle to Work

Specsavers contribution

Job summary

Valeo Foods Ireland is seeking a proactive Shopper Marketing Executive to join the Irish Marketing team. You will support best-in-class shopper activations, retail media campaigns, and in-store execution across key retailers and brands.

Reporting to the Shopper Marketing Manager, you will collaborate with Commercial Planners, Business Managers, agencies, suppliers and customers to drive shopper engagement and business growth.

Qualifications

• Experience in shopper marketing or trade marketing.
• Experience managing POS development, print production or in-store activation projects.
• Strong project management and ability to meet tight deadlines.
• Excellent communication and presentation skills.
• Commercially aware, numerate and able to analyse performance.

Responsibilities

• Assist in developing and executing annual customer activation plans across Irish retailers.
• Plan and deliver campaign activations, NPD launches and EPD initiatives.
• Manage day-to-day shopper marketing admin including PO processing and POS stock management.
• Coordinate the co-pack process across projects and campaigns.
• Lead premia projects across key brands.
• Develop retail media assets and activations for owned and partner brands.
• Brief and manage external agencies for in-store, digital and online activation materials.
• Build relationships with internal stakeholders, suppliers and agencies.
• Support cross-functional planning to align activations with customer and commercial goals.
• Provide support at customer, trade and in-store events and budgets.

Skills

Shopper marketing

Trade marketing

Brand activation

Project management

Communication skills

Analytical skills

Attention to detail

Driving licence

Team collaboration

Education

Degree in Business or Marketing

Job description

Valeo Foods Ireland is seeking a proactive Shopper Marketing Executive to join the Irish Marketing team. You will support best-in-class shopper activations, retail media campaigns, and in-store execution across key retailers and brands.

Reporting to the Shopper Marketing Manager, you will collaborate with Commercial Planners, Business Managers, agencies, suppliers and customers to drive shopper engagement and business growth.