Senior Programs and Events Manager, Futureforce, EMEA

441 SFDC Ireland Limited; Dublin; On-site; EUR 70,000 - 100,000; Full time

Job summary

Salesforce is seeking a senior leader to own and drive Futureforce University recruitment programs in the EMEA region, focusing on intern and new graduate onboarding in Dublin and across Europe. You will shape campus engagement, manage budgeting and supplier relationships, and partner with cross-functional teams to deliver high-impact programs and compelling candidate experiences.

You will mentor teams, leverage ATS and analytics to track success, and align campus strategy with business goals

Qualifications

• 5+ years in events, HR or program management
• Proven campus engagement and employer branding experience
• Strong project, planning, resourcing, execution and performance tracking abilities
• Ability to manage diverse stakeholders and balance competing needs
• Proficiency in reporting tools and ATS; strong AI fluency

Responsibilities

• Design and implement onboarding and graduate programs for interns and new grads
• Develop and scale campus engagement strategies across Dublin and EMEA
• Coordinate campus events, branding activities and candidate experiences
• Manage budgets, suppliers and contracts to ensure efficient resource use
• Collaborate with Futureforce recruitment team to ensure accurate data and seamless operations
• Drive cross-functional initiatives and adapt to evolving business needs
• Measure program impact with dashboards and KPI reporting

Skills

Stakeholder management

Project management

Excel

Google Sheets

AI fluency

Tools

Applicant tracking systems

Excel

Google Sheets

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Employee Success Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. We are on the lookout for a senior, dynamic individual to own and drive our Futureforce University recruitment programs in the EMEA region forward. As part of a global team, you will strategically plan and lead the execution of university recruiting solutions that align with our business goals, providing senior-level ownership, mentorship, and stakeholder management across the region. Your focus will be on intern and new graduate onboarding and engagement programs, activating prospective and current hires in our Dublin and EMEA offices, and leading our campus recruiting strategy and globally aligned initiatives.

Key Responsibilities

• Innovative Onboarding: Design and execute a best-in-class new intern and graduate onboarding experience to accelerate integration and performance.
• Graduate Program Development: Build and scale a future-ready intern and graduate program that aligns with business needs, fostering talent growth and retention.
• High-Impact Programs: Plan, coordinate, and deliver high-impact, Dublin/ EMEA based programs and campus and brand engagement events to drive top candidate experiences.
• Brand Reinforcement: Manage end-to-end merchandise and giveaway logistics to enhance candidate and employee experience while reinforcing brand identity.
• Seamless Operations: Collaborate closely with the Futureforce recruitment team to ensure seamless operations, data accuracy, and a consistent candidate experience.
• Campus Strategy: Contribute to campus strategy initiatives, including campaign design, outreach, and recruitment at top-tier universities.
• Data-Driven Decisions: Maintain and analyze key program metrics and dashboards to assess impact and inform strategic decisions.
• Resource Management: Own budgeting and supplier relationships to ensure efficient resource utilization and high-quality outcomes, including contract and PO management where needed.
• Cross-Functional Initiatives: Drive cross-functional initiatives and adapt to evolving business needs through special projects and continuous innovation.

Requirements

• Experience: Ideally 5+ years in events, HR and/or program management, ideally within early careers or campus initiatives.
• Proven Track Record: Demonstrated success in designing, executing, and sustaining impactful campus engagement and employer branding programs.
• Project Management: Strong project and program management capabilities, including planning, resourcing, execution, and performance tracking.
• Stakeholder Management: Effectively engages and communicates with diverse stakeholders, building strong relationships and ensuring their needs and expectations are met; adept at balancing competing interests and fostering collaboration.
• Technical Proficiency: Proficient in reporting tools and applicant tracking systems, with strong working knowledge of Microsoft Excel, Google Sheets, and web-based platforms and strong AI-fluency.
• Organisational Skills: Exceptional organisational, task prioritisation with the ability to manage multiple deliverables simultaneously.
• Adaptability: Operates with a high sense of urgency and thrives in fast-paced, constantly evolving environments; comfortable navigating ambiguity and shifting priorities.
• Self-Motivation: Self-motivated, proactive, and quick to learn new systems and processes.
• Leadership: Proven experience leading, mentoring, or managing junior team members, with the ability to operate as a senior point of ownership across cross-functional and regional stakeholders.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions.

Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

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