Senior Product Manager- Marketing Tools

Toast, Inc.; Dublin; On-site; EUR 120,000 - 150,000; Full time

Job summary

Toast IQ Grow leads marketing experiences across email, SMS and social to drive orders and revenue for restaurants. This role shapes AI-enabled campaigns on a scalable platform, partnering with CRM, engineering, design and data science to deliver high-impact features for power users and sophisticated operators.

The role emphasizes customer empathy, measurement of campaign outcomes, and a hybrid working model to collaborate across locations and teams within Toast.

Qualifications

• 5+ years of product management experience with a track record of driving strategy, execution and impact for B2B products.
• Experience building platform products at scale, ideally in SaaS martech (email, SMS, push, or social).
• Experience building for both power users and novice users and knowing when to add flexibility vs. simplicity.
• Hands-on curiosity about AI and active use of AI tools in your work.
• Strong ability to turn data into actionable insights and customer outcomes.
• Proven ability to influence across teams and drive alignment in ambiguous, high-impact spaces.

Responsibilities

• Marketing automation: Lead the vision, strategy and roadmap for Toast's marketing experiences across email, SMS and social.
• Advanced tooling: Build power-user layers for marketing specialists and multi-location operators.
• AI: Partner with AI teams to enable easy review, edit and trust in AI-generated campaigns.
• Metrics: Own outcomes for campaigns, revenue attribution and specialist efficiency.
• Teamwork: Collaborate with Engineering, Design, Data Science, Marketing, Customer Success, and Sales.
• Customer empathy: Drive understanding through interviews, testing, analytics and insights.

Skills

Product management

Platform products

SaaS martech

AI tools

Data insights

Cross-functional leadership

Job description

Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.

About the role

Toast IQ Grow combines intelligent marketing tools with dedicated expert support to help restaurants reach more guests, bring them back, and grow sales. The Marketing Tools team builds the campaign products underlying Toast IQ Grow - one of the fastest-growing products in Toast's history. Every campaign created by a restaurant, a Toast marketing specialist or the Toast IQ Marketing Agent uses what this team builds.

Our purpose is simple:

• Build AI-powered marketing automation that drives orders and revenue for restaurants
• Give users the advanced tools they need to run best-in-class marketing programs
• Maintain a platform that scales seamlessly with billions of messages going out a year

We operate like a startup within Toast: fast-moving, customer-obsessed, and relentlessly focused on impact and results.

What you’ll do

This role is an incredible opportunity for a product leader who wants to shape how restaurants market in an AI-first world, on a platform that already sends billions of messages. Responsibilities include:

• Marketing automation: Lead the vision, strategy and roadmap for Toast's marketing experiences across email, SMS and social. Partner with our CRM team and own the marketing use cases that move restaurants from one-off sends to always-on campaigns that run themselves.
• Advanced tooling: Build the power-user layer for Toast's marketing specialists, multi-location brands, and sophisticated operators, including bulk and multi-location workflows, advanced scheduling and segmentation. Keep the core experience simple for everyone else.
• AI: Partner with the Toast IQ Marketing Agent team so that AI-generated campaigns are easy to review, edit, approve, and trust. Find where AI can remove work across the campaign lifecycle.
• Metrics: Own outcomes for your area, acting as the GM of the product space. You'll be accountable for campaigns sent, attributed revenue and marketing specialist efficiency.
• Teamwork: Work closely with Engineering, Design, Data Science, Marketing, Customer Success, and Sales to define and deliver high-impact features.
• Customer empathy: Drive deep understanding through interviews, testing, analytics and insights, so we solve real problems for restaurants and the specialists who support them.

What we’re looking for

You love solving complex problems and embrace an iterative mindset. You are grounded in customer feedback and cross-functional partnership, and you can turn customer needs and product vision into world-class experiences. The ideal candidate has:

• 5+ years of product management experience, with a track record of driving strategy, execution, and impact for B2B products
• Experience building platform products at scale, ideally in SaaS martech (email, SMS, push, or social)
• Experience building for both power users and novice users, and the judgment to know when to add flexibility and when to simplify
• Hands‑on curiosity about AI and agentic products, and active use of AI tools in your own work
• Strong ability to turn data into actionable insights and customer outcomes
• Proven ability to influence across teams and drive alignment in ambiguous, high-impact spaces

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AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

How Toast Uses AI in its Hiring Process

Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more: https://careers.toasttab.com/ai-in-hiring

Our Approach to Hybrid Working
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast

People Are the Secret Ingredient in Our Recipe for Success

At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other.

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [e-mail].

For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.