Senior Direct Response Marketer

MM Coaching Limited (Marriage Reset); Ireland; Hybrid; EUR 90,000 - 140,000; Full time

Job summary

MM Coaching Limited in Ireland seeks a Senior Direct Response Marketer to own the messaging across ads, VSLs, funnel pages, and emails for a high‑volume coaching business. You will craft concepts, scripts, and primary text, guiding editors and ensuring the ads meet platform policies.

The role demands proven scale copy, native English proficiency, and hands‑on leadership to drive measurable ROAS and revenue attribution across campaigns.

Qualifications

• Excellent written and spoken English at a native or near-native level.
• Experience in a company or offer generating $500,000+ per month in revenue.
• Copy you personally wrote has sold at least $1 million in revenue and can be verified.
• Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer with measurable results.
• Personally written at least one VSL, webinar script, or long-form sales letter used at scale.
• Written Meta ad copy at volume and tracked concepts that won or failed.
• Email marketing expertise with revenue attribution and deliverability focus.
• Directed video editors or designers from briefs to final cut with examples.
• Conducted voice-of-customer research and translated findings into copy.
• Experience in compliance-sensitive verticals where ad copy risk is present.
• At least 3 hours overlap with European working hours.
• Able to commit full-time with no other clients or agencies.

Responsibilities

• Market research and ideation.
• Writing copy for ads, the VSL, funnel pages, and emails.
• Managing the editing team.
• Reviewing analytics and iterating based on data.
• Ensuring all copy complies with ad platform policies.
• Report to the Head of Paid Marketing and collaborate with the founder.
• Ads: develop concepts, scripts, and primary text for multiple avatars.
• Creative direction: manage video editors, briefs, shot lists, and final cuts.
• VSL and funnel copy: write VSLs, opt-in pages, sales pages, and CRO test copy.
• Email: daily broadcast, nurture sequences, deliverability, and revenue attribution.
• Research and competitive analysis; maintain objection lists and customer language docs.
• Compliance and responsible AI usage in writing.

Skills

Direct response marketing

Copywriting

Ad copy

Email marketing

VSL / long-form copy

Team leadership

Compliance in ads

A/B testing / analytics

Tools

ActiveCampaign

GoHighLevel

ClickFunnels

Hyros

Job description

Who We Are

We help men save their marriages through online coaching that gets results, often where traditional counseling hasn't.

Check out the Marriage Reset YouTube channel (https://www.youtube.com/@marriagereset) and Instagram (https://www.instagram.com/joshhudson.marriagereset/).

The Role

We are hiring a Senior Direct Response Marketer to own the message everywhere it appears at an eight-figure men's coaching company: the ads, the VSL, the funnel pages, and the email.

Our historic winning ads don't perform as they used to, and the new winners bring in lower-quality leads. We are running a marketing turnaround under a new Head of Paid Marketing, and this is the seat that writes it.

Responsibilities

• Market research and ideation
• Writing copy for ads, the VSL, funnel pages, and emails
• Managing the editing team
• Reviewing the analytics and iterating on what the numbers show
• Keeping all copy within ad platform policies

You’ll report to the Head of Paid Marketing and work closely with the founder.

Requirements

Must have:

• Excellent written and spoken English, at a native or near-native level
• Worked inside a company or offer doing $500,000+ per month in revenue, so you know what volume, speed, and scrutiny look like at that scale
• Copy you personally wrote has sold at least $1 million in revenue, and ideally a lot more, with numbers you can show and someone who can confirm them
• Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls (ad -> opt-in/VSL -> application -> call -> close), with results you can show: cost per call, ROAS, or revenue attributed to your copy
• Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale
• Written Meta ad copy at volume, week after week, and tracked which concepts won and why
• Email marketing expert: daily broadcasts, sequences, deliverability, and revenue attribution, not just open rates
• Directed video editors or designers from a written brief through to the finished creative, and held the standard on the final cut, with examples
• Done real voice‑of‑customer research (sales‑call reviews, customer interviews, reply mining) and turned it into copy
• Operated in a compliance-sensitive vertical where ad copy could get an account restricted
• At least 3 hours a day of overlap with European working hours
• Able to commit full‑time to this role, without other clients, retainers, agencies, or freelance work alongside it

Nice to have:

• A real understanding of what couples go through when a marriage is in crisis, whether from personal or professional experience
• Experience in relationship coaching, personal development, or a similar niche, plus ideas you’d want to test for a marriage offer
• ActiveCampaign, GoHighLevel, ClickFunnels, Hyros
• Experience with testimonial and case study ads
• You’ve managed or mentored writers or editors
• You’ve run your own business or built something inside one

What You’ll Be Doing

Ads. You’ll write new concepts and iterations based on the angles and customer profiles the Head of Paid Marketing sets. That includes high-income professionals (business owners, executives, engineers, doctors, finance people), the broader market, the analytical engineer type, testimonial ads, mechanism ads, and ads for different awareness levels. You write the scripts and the primary text. Each concept comes with a hypothesis, a target avatar, and your reasoning, and before you share it, you ask yourself one question: will this actually work? It’s a high-volume role, with a steady flow of new concepts and iterations every week, scripted and briefed by Wednesday.

Creative direction. You’ll manage the video editors. You write the briefs and shot lists and show them what good looks like. They edit, and you make sure the final ad is right: pacing, the hook, captions, visuals, music, formats, and whether it still says what you wrote. You approve the final cut before it goes to review. You’ll also brief our spokesperson for recordings (script, hook options, intros) and source, script, and brief testimonial ads, especially with higher‑income clients. You keep production moving from brief to finished ad.

VSL and funnel copy. You’ll write VSLs from the Head of Paid Marketing’s brief, starting with a rewrite of the current one and then new VSLs for specific avatars. You’ll also write opt‑in pages, sales pages, TSLs, retargeting copy, and the copy for every CRO test. What the ad promises should match what the opt‑in, VSL, and emails deliver. From time to time you’ll write longer pieces like a webinar or a case study.

Email. You’ll send a daily broadcast built on the same angles as the ads and written to book calls. You’ll also write the nurture, post‑opt‑in, show‑up, and release sequences, testing one thing at a time. You’ll look after email revenue and deliverability, report weekly on broadcast revenue, autoresponder revenue, and which emails booked calls, and share the best ideas with the ads team.

Research. You’ll read the sales calls the Head of Paid Marketing flags and the replies to our emails, and keep the objection list and customer language doc up to date. You’ll go through the Monday report (cost per call and ROAS by concept) and decide what to iterate. You’ll keep an eye on competitor ads and VSLs, keep a swipe file, and share how we can do better. You’ll tag each ad as new or iteration and mark it a win or loss after the Friday review, so we can both see your hit rate.

Compliance. You’ll write to our claims standard and flag anything risky before review. Ad accounts in our space can be restricted quickly, so the copy needs to sell while keeping the account safe.

AI. We use AI every day and hope you will too, for research, structure, and reviewing your own work. That said, AI‑written copy is easy to spot and doesn’t convert well, so the writing itself needs to be yours.

What Success Looks Like

After 6 months, your ads are bringing in qualified calls at a lower cost than when you started. Your hit rate is tracked and improving. The