Senior Digital Marketing Specialist

Kingspan Group; The Municipal District of Callan — Thomastown; On-site; EUR 70,000 - 90,000; Full time

Job summary

A leading construction and insulation solutions provider is seeking a Senior Digital Marketing Specialist. This role focuses on digital governance, project management, and cross-functional collaboration to enhance marketing strategies. Candidates should have over 7 years of experience in digital marketing, proficiency with analytics tools, and excellent stakeholder management skills. This position offers an opportunity to influence digital marketing practices globally.

Qualifications

• 7+ years’ experience in digital marketing with governance exposure.
• Proficiency in analytics and digital tools.
• Strong project management and stakeholder communication skills.

Responsibilities

• Lead digital marketing strategies and governance.
• Provide expertise and support for cross-functional teams.
• Own the reporting framework for digital marketing performance.

Skills

Digital marketing strategy

Stakeholder management

Project management

SEO

Analytics tools proficiency

Tools

Adobe Analytics

Power BI

Semrush

Brandwatch

LinkedIn Campaign Manager

Job description

About the Role

We are seeking a skilled Senior Digital Marketing Specialist to join Kingspan’s Group Marketing function. This person will take ownership of key digital marketing activities, ensuring management and co-ordination of projects.

Responsibilities

• Cross-Functional, Cross-Divisional & Agency Collaboration: Provide digital expertise to support brand and programme teams on agency engagements, ensuring requirements such as tracking, accessibility, SEO, and analytics are met.
• Contribute digital input to briefs, templates, and content frameworks to ensure best practice standards are upheld.
• Ensure deliverables meet digital requirements (naming conventions, Business IDs, tagging, analytics) and are properly stored in shared systems.
• Measurement & Insights: Own the reporting framework for digital marketing performance across platforms including Adobe Analytics, Google Analytics, Brandwatch, Semrush, LinkedIn Campaign Manager & Hotjar.
• Ensure KPIs are defined, tracked, and communicated through dashboards.
• Feed into broader insights dashboards, combining campaign, sentiment, and performance data for group-level reporting.
• Best Practice & Enablement: Advise on digital marketing best practices across SEO, PPC, Organic & Paid Social, Analytics, and Marketing Automation.
• Develop modular training resources and frameworks to upskill divisional teams.
• Ensure enablement materials are aligned with governance frameworks and business goals.
• Compliance with MIM and Alignment with brand guidelines.

Website

• Support technical health of websites, including accessibility and SEO optimization.
• Provide expertise and support in web rollouts across markets, ensuring consistency and governance compliance.
• Support CX & UX projects such as website intercept surveys, ensuring findings inform future improvements.

Digital Governance & Standards

• Lead governance across the Kingspan digital ecosystem.
• Support divisions with governance queries and ensure adherence to global best practices.

Budget & Resource Support

• Assist in managing the Group Digital Marketing budget across tools, agencies, and training.
• Support contract renewals and vendor management.

Requirements

• 7+ years’ experience in digital marketing with strong governance/enablement exposure.
• Proficiency in Adobe Analytics, Siteimprove, Brandwatch, Semrush, LinkedIn Campaign Manager, and Power BI.
• Experience supporting cross-functional teams and large-scale digital projects.
• Ability to balance governance with execution.
• Excellent stakeholder management and communication across global teams.
• Strong project management and organisational skills.

Why Join Us

This is a senior specialist role in a small but critical team at the heart of Kingspan’s Group Marketing. You’ll help shape how digital marketing is supported globally, ensuring our governance, best-practice, and data frameworks are future-ready.