Senior Brand & Communications Insights Partner

Allwyn Uk; Waterford; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Company Bonus Scheme

Matched pension up to 8.5%

26 days annual leave + 2 Life Days

Private Health Cover

Income Protection

Flexible Benefits – EV Scheme, Will &c

Job summary

Allwyn UK is seeking an experienced Brand & Communications Insights Partner to translate consumer, brand and market insights into clear commercial actions. You will lead strategic partnering with Brand and Communications to shape insight-led strategy and drive measurable performance across channels.

You will develop an integrated brand tracking and campaign effectiveness framework, synthesize qualitative and quantitative insights, and provide practical guidance to agencies and internal teams.

Qualifications

• Deep expertise in brand and communications strategy.
• Ability to translate consumer and market insights into actionable recommendations.
• Strong track record influencing senior stakeholders across cross-functional teams.

Responsibilities

• Strategic partnering with Brand and Communications to shape insight-led strategy.
• Develop and manage a brand and comms measurement framework and KPI reporting.
• Lead insight synthesis into actionable recommendations for agencies and internal teams.
• Collaborate with Finance, Insight & Analytics and external partners to drive decision-making.
• Lead and coach the Brand & Communications insight team to deliver against objectives.

Skills

Brand strategy

Campaign effectiveness

Job description

Allwyn UK is seeking an experienced Brand & Communications Insights Partner to translate consumer, brand and market insights into clear commercial actions. You will lead strategic partnering with Brand and Communications to shape insight-led strategy and drive measurable performance across channels.

You will develop an integrated brand tracking and campaign effectiveness framework, synthesize qualitative and quantitative insights, and provide practical guidance to agencies and internal teams.