Senior Agri-Food Communications Executive

Bord Bia; Dublin; On-site; EUR 54,000 - 73,000; Full time

Job summary

Bord Bía in Dublin, Ireland, is seeking a Senior Agri-Food Communications Executive on a full-time maternity cover contract for 12 months. The role focuses on developing and delivering the communications strategy with Irish farmers, engaging agri-food stakeholders, and managing media relations.

The salary range is €53,566–€73,492, with new entrants starting on the first scale. Start date expected early 2027; reports to Head of Communications.

Qualifications

• Excellent written skills with experience writing/editing for media, social media, websites and video scripts.
• Ability to create engaging content that resonates with farming stakeholders.
• Strong interpersonal and influencing skills across all levels in an organisation.
• Excellent organisational and prioritisation skills with ability to manage tasks and third-party suppliers.

Responsibilities

• Develop and deliver Bord Bia’s farmer communications strategy.
• Drive Bord Bia’s reputation and awareness with farmer and agri-food stakeholders as part of the Farmer Engagement team.
• Manage Bord Bia’s farmer communications budget.
• Develop effective communications initiatives with internal sector specialists and overseas offices.
• Create editorial and marketing campaigns that raise awareness of Bord Bia’s role to Irish farmers.
• Manage communications for major agri-food events and stakeholder engagements.
• Oversee Bord Bia’s farmer-facing social media channels and performance reporting.
• Coordinate agri-media visits to overseas markets and trade events.
• Manage internal and external resources for farmer communications and budgets.
• Provide media advice and support for the Chief Executive’s office.

Skills

Excellent writing

Content creation

Interpersonal skills

Organisation

Project management

Advisory capacity

Education

Degree in Agriculture/Journalism/Economics

Job description

Do you have an interest in Irish Food, Drink and Horticulture?

Do you enjoy taking responsibility and like working in a small team?

Are you looking to make a difference in what you do and have the relevant experience?

Then you've come to the right place.

Senior Agri-Food Communications Executive

Full time, Maternity Cover Contract (12 Months)

Dublin, Ireland

Reports to:Head of Communications

Grade: 5

Salary:The salary scale for this role is €53,566 - €73,492.

New entrants to the Public Sector commence on the first point of the Scale

Please be advised: The successful candidate will be expected to start in early 2027.

Purpose:The purpose of this role is to develop and deliver the communications strategy for Bord Bia’s engagement with Irish farmers and raise awareness of the invaluable contribution this relationship makes to increasing the value of Irish food and drink exports. The Senior Agri-Food Communications Executive will report to the Head of Communications.

Key Accountabilities

1. Develop and deliver Bord Bia’s ongoing farmer communications strategy
2. Drive Bord Bia’s reputation and awareness with farmer and other key agri-food stakeholders as a key member of Bord Bia’s Farmer Engagement team
3. Manage the Bord Bia press office farmer communications budget

Main Duties

Main responsibilities:

1. Manage the development and implementation of Bord Bia’s farmer communications strategy.

1. Working with internal sector specialists, project managers and Bord Bia’s overseas offices, develop effective communications initiatives, impactful content and creative campaigns for Irish farmers throughout the year.
2. Work with agri-media partners to develop and deliver editorial and marketing campaigns that increase awareness and understanding of Bord Bia’s role and its relationship with Irish farmers.
3. Manage communications for Bord Bia’s principal agri-food events and stakeholder engagements, including the National Ploughing Championships, Tullamore Show, Meat Marketing Seminar and international trade visits.
4. Manage Bord Bia’s farmer-facing social media channels, including the development and delivery of engaging content, day-to-day channel management, community engagement and performance reporting.
5. Act as Bord Bia’s primary press office contact for agri-media, managing queries and identifying opportunities for proactive engagement.
6. Work alongside the Head of Communications to coordinate agri-media visits to overseas markets and attendance at Bord Bia trade events.
7. Manage the internal and external resources required to deliver the farmer communications strategy, including associated work plans, agency relationships and budgets.
8. Support the Office of the Chief Executive by preparing agricultural event briefings, speeches and other communications materials, and providing media advice where required.

Key Internal Relationships: Head of Communications; the wider Communications team; Marketing; Digital; Meat, Dairy, Horticulture, Quality Assurance, Origin Green teams; overseas offices; CEO and Senior Leadership Team.

Key External Relationships: Media, with a specific focus on agriculture media outlets; media partners; farming organisations; communications and marketing agencies; content providers including copywriters, photographers, and videographers; Irish government departments and state agencies including the Department of Agriculture, Food and the Marine and where relevant Government Information Service (GIS).

Person Specification

Qualifications:

• Degree level qualification in relevant discipline e.g. Agriculture, Journalism, Economics
• Membership of relevant professional bodies e.g. Agricultural Science Association, National Union of Journalists, Guild of Agricultural Journalists

Experience:

• 3 years’ experience in agri food communications and/or journalism
• Experience of developing communications strategies and campaign planning
• Experience developing and managing relationships with media
• Knowledge and understanding of how media and social media work, and how best to utilise each medium

Required Skills:

• Excellent written skills with experience of writing and editing for media, social media, websites, and video scripts
• Ability to work to create engaging content that will resonate with farming stakeholders
• Strong interpersonal and influencing skills with an ability to build and maintain good working relationships at all levels in an organisation
• Excellent organisational skills, with the ability to prioritise and manage tasks and third-party suppliers
• Collaborative; operating to the highest professional standards
• Excellent project management, planning and presentation skills
• Ability to function in an advisory capacity

Personal Attributes:

• Ability to work on own initiative and proactively challenges
• Self-motivated with a proven track record of working on own initiative
• Ability to manage internal and external relationships/stakeholders and deal with sensitive issues in the appropriate manner
• Respected, confident, credible possessing good judgement
• A keen interest in agri-food and farming, and in-depth understanding of both
• Flexible/ adaptable

Closing Date/Time: Thursday, October 29th at 2026 @ 12 Noon (GMT/UTC+1)

Bord Bía is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone and gives all our employees the freedom and opportunity to fulfil their potential: we want for you to be able to bring your whole self to work, so you can be the best you can be and live your purpose whilst developing your career with us. Our talented and diverse workforce also reflects the diversity of our clients, customers and markets by utilising their range of skills, knowledge and experience. Harnessing the wide range of perspectives this diversity brings, promotes innovation and helps make us more creative and competitive.

Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process, please contact us directly at [e-mail]