Sales and Marketing Director

PRC Recruitment; Ireland; Hybrid; EUR 110,000 - 130,000; Full time

Job summary

A leading company in the cybersecurity sector is seeking a Sales and Marketing Director to establish and grow its commercial function. The ideal candidate will thrive in fast-paced environments, possess over 7 years' experience in B2B sales and marketing, and demonstrate strong leadership abilities. Offering a competitive salary plus incentives, this role provides a unique opportunity to impact a rapidly growing company and shape its sales strategy.

Benefits

Competitive salary + performance-based incentives

Potential for equity participation

Flexibility in team and strategy

Opportunity to launch AI-driven products

Supportive culture emphasizing innovation

Qualifications

• Experience in building and scaling go-to-market functions.
• Deep understanding of Irish/UK markets.
• Strong written and verbal communication skills.

Responsibilities

• Define and implement B2B sales strategies across verticals.
• Build a scalable sales process with CRM and pipeline reporting.
• Develop pricing, proposals tailored to client needs.

Skills

Strategic thinking

Sales Leadership

B2B Sales

Communication

Education

7+ years in sales/marketing leadership

Background in cybersecurity or IT

Job description

This range is provided by PRC Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Sales and Marketing Director

Our client in the cyber security industry is seeking a Sales and Marketing Director to join their team.

The Role

Seeking a strategic and execution-focused Director of Sales & Marketing to build our commercial function from the ground up. This role is ideal for someone who thrives in fast-paced environments and is excited to roll up their sleeves to define and implement our go-to-market strategy.

Responsibilities

• Define and implement the B2B sales strategy across target verticals (e.g., public sector, finance, retail).
• Build and manage a scalable sales process, including CRM, pipeline reporting, and forecasting.
• Develop pricing, packaging, and proposals tailored to client needs.
• Personally engage with strategic accounts and support key deals.
• Recruit, train, and lead initial sales hires as the team scales.
• Design a full-funnel marketing strategy (brand, demand gen, content, digital, and events).
• Establish metrics for lead generation, campaign ROI, and conversion rates.
• Create compelling collateral: case studies, white papers, social content, webinars.
• Build and manage relationships with PR, design, and media vendors.
• Elevate the brand both nationally and internationally.
• Work closely with executive leadership to align on company objectives.
• Partner with technical teams for content and product marketing.
• Support RFPs, tenders, and compliance documentation as needed.

Requirements

• 7+ years’ experience in B2B sales and/or marketing leadership roles.
• Background in cybersecurity, tech, managed services, or IT consulting.
• Proven ability to build and scale go-to-market functions from scratch.
• Deep understanding of Irish/UK markets.
• Strong written and verbal communication skills.
• Bonus: experience with public procurement and/or channel sales.

What We Offer:

• Leadership role in one of Ireland's fastest-growing cybersecurity firms.
• Competitive salary + performance-based incentives.
• Potential for equity participation for the right candidate.
• Flexibility to shape your own team and strategy.
• Opportunity to help launch innovative AI-driven products.
• Supportive culture with a focus on innovation, integrity, and impact.
• Hybrid/remote work options based on experience.

Our reference: SG667

Partnering with PRC we will provide you with unrivalled support to help you make the right decision in your next career move. As standard, we review your CV and offer advice on making you attractive to employers. We will provide you with the necessary interview preparation giving you a unique insight into how to prepare for your interview. Our consultants will guide you and manage the recruitment process allowing you to focus on securing the position. We do not want to waste your time, so our honest approach has gained us the reputation of being a reliable and trustworthy recruitment company. Candidates with the required skills and experience for this job vacancy will be contacted. If you are job seeking and you want us to register your CV, please send your CV to [e-mail]

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Industries

  Computer and Network Security

Referrals increase your chances of interviewing at PRC Recruitment by 2x

Get notified about new Sales Director jobs in Ireland.

Clonmel, County Tipperary, Ireland 1 week ago

Director, EU Sales & Business Development

Dublin, County Dublin, Ireland 3 weeks ago

Clonmel, County Tipperary, Ireland 1 week ago

Dublin, County Dublin, Ireland 2 weeks ago

Dublin, County Dublin, Ireland 1 week ago

EMEA Sales Director, ISV Embedded Solutions

Dublin, County Dublin, Ireland 2 weeks ago

Dublin, County Dublin, Ireland 2 weeks ago

Business Development Executive Medical Device

Waterford, County Waterford, Ireland 2 months ago

Enterprise eLearning Business Development Director

Business Development Executive (Medtech)

Business Development Executive Medical Device

Sales Manager / Director – Pharmaceutical Automation

Dublin, County Dublin, Ireland
€110,000.00
-
€130,000.00
2 weeks ago

Dublin, County Dublin, Ireland 2 weeks ago

Sales Account Executive (Nordics) at Marketing Technology SaaS Platform

Territory Account Executive (Specification Sales)

Acquiring Sales Executive (French Market)

B2B Growth Sales Executive - HRTech Services (Commission Only)

Graduate Sales Executive (French Market)

Graphic Sales Executive - Ireland (Remote)

Clondalkin, South Dublin, Ireland 1 week ago

Sales Account Executive (German Speaking) at Marketing Technology SaaS Platform

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.