RTM Lead

Suntory Beverage & Food Asia Pacific; Ireland; On-site; EUR 90,000 - 120,000; Full time

Job summary

Suntory Holdings Limited is seeking a strategic RTM lead to own and deliver the GB&I RTM roadmap. You will translate choices into channel-specific plans, drive execution standards, and work with Sales and Field teams to improve reach, coverage and profitability.

You will provide governance updates on progress, value and risk, aligning the roadmap with the 3‑year plan and annual AOP while responding to market shifts with actionable insights.

Qualifications

• Experience in commercial, sales operations, RTM, field deployment, or strategy roles within FMCG.
• Strong understanding of channel structures and how products flow through RTM models.
• Ability to interpret commercial and operational data to identify improvement opportunities.

Responsibilities

• Own and deliver the GB&I RTM roadmap, translating choices into channel plans and execution standards.
• Provide progress, value and risk updates to governance forums and Excom.
• Lead optimisation of direct, indirect and field coverage to boost efficiency and coverage.

Skills

RTM Roadmap

Stakeholder Mgmt

Channel Strategy

Data Analytics

Job description

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Requisition ID: 13032

Who We Are

Suntory is a fast moving, agile and entrepreneurial business that is home to some of the nations most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe

About your role

You will own and deliver the GB&I Route to Market roadmap, including the phased RTM workstreams, as part of how we run the business day to day. You turn RTM choices into a clear value case, phased plans and execution standards that Sales and Field teams can deliver, so we improve physical availability, coverage and efficiency across every channel and format. You provide the governance forum and Excom with clear visibility of progress, value and risk, and you help the business stay ahead of market and structural changes.

What You'll Do

RTM Roadmap Delivery – Own and deliver the GB&I RTM roadmap, including the phased RTM workstreams, as part of normal business rather than a standalone programme. Ensure the roadmap is aligned with the 3‑year plan, MTP and annual AOP. Translate RTM choices into channel‑specific plans that improve reach, coverage and profitability. Monitor structural shifts (channel, customer, competitor) and feed them into scenario planning. Provide regular progress, value and risk updates to the RTM governance forum and Excom, escalating cross‑functional blockers early.

Value Case & Phasing – Build and maintain the RTM size of prize and phased delivery plan, reconciling external estimates with the value the roadmap can realistically deliver. Link value to investment requests, sign‑off deadlines and MTP/AOP brand plans, and make clear the impact on the roadmap when investment decisions are delayed.

Coverage & Efficiency Optimisation - Lead the assessment and optimisation of direct, indirect and field coverage models to maximise efficiency and impact, using master data, competitor benchmarks and existing data to guide field investment choices. Identify opportunities to improve service levels, reduce duplication and enhance route efficiency. Act as the expert adviser on field structure and deployment: Sales and Field leadership own field changes, and People & Culture own organisation design.

Go‑to‑Market Execution Link - Connect the RTM roadmap to in‑year GTM plans and Sales readiness. Create standardised commercial narratives and materials that communicate RTM priorities clearly. Maintain the “red thread” from strategy to execution across AOP, customer engagement and internal forums.

Physical Availability & Execution Standards - Define the execution standards (Perfect Store, PICOS, must stock list and outlet segmentation) that drive distribution and rate of sale, for delivery by

Sales and Field teams. Work with Channel Strategy & Planning, Field and Activation teams to embed these standards into daily routines and track compliance.

Capability, Data & Ways of Working - Develop RTM tools, training materials and capability programmes to upskill Sales, Activation and Customer teams. Own RTM master data standards (outlet universe, segmentation, coverage) so that decisions are made from a single, trusted data set. Keep RTM frameworks practical, consistent and widely adopted across the business.

Digital Transformation (RTM Enablers) - Partner with IT to set RTM requirements for field systems (sales force automation, route planning, customer relationship management) and track delivery as a key roadmap dependency. Define interim solutions where full system capability is not yet available. Embed digital execution standards (digital shelf, image recognition, field apps) in collaboration with Data & Analytics and Activation.

Vendor and Partner Management - Lead vendor selection, onboarding and performance tracking for RTM‑related partners (field agencies, digital providers, equipment suppliers). Manage RTM‑related service models and ensure value delivery.

eB2B and D2C Platform Development - Where included in the RTM roadmap, support initiatives to expand and optimise eB2B or D2C platforms for specific customer groups. Monitor performance, identify gaps and implement improvements that enhance channel reach and ease of ordering.

What's in it for you

Joining Suntory isn’t just about taking on a role, it’s about embarking on a career journey. You have the opportunity to work with talented, inspiring and authentic leaders and have the freedom to dream big and go for it (Yatte Minahare). At Suntory you’ll find a supportive work environment that values work life balance and that will help you realise your full potential and grow for good. Our People and Culture team are a team that genuinely care about creating a great experience for our employees and we would love you to be part of it.

What You need to be successful

Experience in commercial, sales operations, RTM, field deployment, or strategy roles within FMCG.

Strong understanding of channel structures and how products flow through different RTM models.

Ability to interpret commercial and operational data to identify improvement opportunities.

Experience building value cases, phasing plans and investment proposals for senior stakeholders.

Excellent communication and cross ‑ functional collaboration skills.

Ability to simplify complexity and translate strategy into practical execution.

Strong organisational skills and comfort managing multiple priorities.

Curious, proactive and focused on continuous improvement.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, disability, neurodiversity, or differing abilities, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.