Performance Marketing Manager - Paid Search (m/f/d)

Hilo by Aktiia; Ireland; Remote; EUR 85,000 - 125,000; Full time

Benefits offered by this job

Competitive compensation

Equity program

Remote-first with location-based perks

Job summary

Hilo by Aktiia is seeking a Performance Marketing Manager - Paid Search to own the paid search strategy across Google Ads and Microsoft Advertising, driving growth through data-driven optimization, testing and channel expansion. You will work with analytics and product teams to maximize ROI.

You will operate in a remote-first Europe-wide environment, collaborating with internal teams and external partners, with occasional travel to events.

Qualifications

• At least 5 years of hands-on paid search experience in an international setting with budgets and measurable results.
• Deep expertise in Google Ads and strong experience with Microsoft Advertising.
• Data-driven approach with rigorous testing and commercial judgment.
• Track record of improving conversion rates, acquisition efficiency and ROI across multiple markets.
• Experience with media planning and performance forecasting.
• Experience launching and evaluating paid channels beyond search.
• Ability to set direction and influence colleagues while staying close to campaign execution.
• Practical experience using AI and automation with judgment to verify outputs.
• Nice to have: health tech, medical devices, wearables, or subscription products.

Responsibilities

• Set the paid search strategy across specified markets and growth areas.
• Lead campaign strategy and execution across Search, Shopping and Performance Max; collaborate with partners.
• Manage budgets, pacing, bidding and investment across platforms.
• Measure performance against CAC, conversion, revenue and ROI using internal data and platform reports.
• Build a testing roadmap for keywords, audiences, creative, feeds and landing pages; optimize accordingly.
• Collaborate with marketing, product, creative and analytics teams to improve tracking and customer journey.
• Utilize AI tools and automation to accelerate research and execution, while validating outputs.
• Develop and test additional paid channels such as native advertising; scale successful methods.
• Present results, risks and opportunities with a clear point of view on next steps for Hilo.

Skills

Data-driven

Testing & optimization

Commercial judgement

Channel strategy

Cross-functional influence

AI & automation

Tools

Google Ads

Microsoft Advertising

Job description

About Hilo By Aktiia

High blood pressure is the world's most common disease, causing 18M deaths each year. At Hilo by Aktiia, we're building a world where no lives are lost to its effects — with technology that helps people take control of their health.

About Hilo By Aktiia

High blood pressure is the world's most common disease, causing 18M deaths each year. At Hilo by Aktiia, we're building a world where no lives are lost to its effects — with technology that helps people take control of their health.

We’re a venture-backed scale-up with $96M raised from investors in Europe and the US. Rooted in 18 years of research at the Swiss Center for Electronics and Microtechnology (CSEM), our device is the world’s only medically accurate, cuffless, continuous blood pressure monitor for daily use — clinically validated and CE Marked as a Class IIa medical device, now available in 12 countries. In July, we launched in the US.

We’re a remote-first company headquartered in Neuchâtel, Switzerland, united by our passion for impact and innovation. Applicants must already hold a valid visa or work permit for their country of residence, as Hilo is not able to provide visa sponsorship.

Role Overview

As Performance Marketing Manager - Paid Search, you will lead paid search across Google Ads and Microsoft Advertising, with ownership of strategy, investment and commercial results. You will use data to identify where we can grow, improve performance from ad click to purchase and make clear decisions about where to spend. Beyond paid search, you will drive the development and testing of additional paid acquisition channels, including native advertising and help scale those with strong commercial potential.

Reporting to the Head of Performance Marketing, you will play a key role in our performance marketing team, working with internal teams and external partners to strengthen our paid acquisition capabilities and prepare our channels for Hilo's next stage of growth.

Work location: Our company operates on a remote-first model. This role can be performed remotely from anywhere in Europe. Fluent English and German are a must. Occasional travel to our office in Neuchâtel, Switzerland, or to team events may be required.

Core Responsibilities

• Set the paid search strategy across the US, UK, Germany and further growth markets
• Lead campaign strategy and execution across Search, Shopping and Performance Max, working closely with internal teams and external partners and include Google Demand Gen where it support our goals
• Manage budgets, pacing, bidding and investment across platforms and markets
• Measure performance against acquisition cost, conversion, revenue, and ROI, using business data alongside platform reporting
• Build a testing roadmap across keywords, audiences, creative, product feeds and landing pages and use the results to improve conversion and guide investment
• Partner with marketing, product, creative and analytics colleagues to strengthen tracking and improve the customer journey
• Use AI tools and platform automation to accelerate research, analysis and execution, while checking outputs and keeping health claims accurate
• Drive the testing and development of additional paid channels, such as native advertising and scale successful approaches
• Present results, risks and opportunities clearly, with a point of view on what Hilo should do next

Requirements

Background & Experience

• At least 5 years of hands-on paid search experience in an international setting, with accountability forbudgets and measurable business results
• Deep expertise in Google Ads, and strong working experience with Microsoft Advertising
• A data-driven approach grounded in sound measurement, rigorous testing, and commercial judgment
• A track record of improving conversion rates, acquisition efficiency, and ROI across multiple markets
• Experience with media planning and performance forecasting
• Experience launching and evaluating paid channels beyond search
• The ability to set direction and influence colleagues while staying close to campaign execution
• Practical experience using AI and automation, with the judgment to verify their outputs
• Nice to have: experience in health tech, medical devices, wearables, or subscription products

At Hilo by Aktiia, our values guide everything we do:

Move the Needle

You focus on what truly drives impact for our customers and company. You use data and clarity to guide your decisions and prioritize what matters most. You push boundaries with bold, thoughtful innovation and hold yourself accountable for results.

Move Fast, Learn, Refine

You work with urgency and purpose, balancing speed with high quality. You treat mistakes as learning opportunities, experiment thoughtfully, and iterate quickly. You take ownership, act hands-on, and always look for smarter, faster ways to get things done, including leveraging AI and new tools.

Team First

You put the team above individual interests, building trust through openness and respect. You encourage healthy debate, challenge directly while caring personally, and stand behind team decisions. You act as an owner, stepping in when needed and doing what's necessary for the team's success.

Why Join Us?

• Hilo by Aktiia is becoming one of the most important med-tech companies and you can be part of this exciting story
• Work on a mission that matters: transforming cardiovascular health at global scale
• Be part of a high-impact, fast-growing, and venture-backed scale-up company
• Collaborate with a diverse, passionate and talented team
• Competitive compensation, equity program and other benefits (depending on location)