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Sports Direct, part of the Frasers Group, is seeking a Sales Assistant to join one of the UK/Global store networks. You will greet customers, help them find products, deliver excellent service from door to till, and keep the shop floor tidy and inviting.
In this role you’ll work with a friendly team and contribute to daily sales and customer satisfaction goals, with opportunities for progression in a fast-growing retail business.
Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level. If you've got energy, drive, and a love for retail done at pace, you'll fit right in.
This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.
From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Supervisor and Management programmes and nationally recognised qualifications all of which support your growth within Sports Direct and the wider Frasers Group.
Our values shape every shift, every conversation, every decision: