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Sports Direct is hiring a Sales Assistant to support customers, keep the floor moving, and drive sales in a fast-paced retail environment. You’ll greet customers, process transactions, and help the team hit daily targets.
Flexible hours and staff discounts are on offer, with opportunities for progression within the Frasers Group. A positive attitude and teamwork are valued as much as experience.
Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level. If you've got energy, drive, and a love for retail done at pace, you'll fit right in.
This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.
From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Supervisor and Management programmes and nationally recognised qualifications all of which support your growth within Sports Direct and the wider Frasers Group.
Our values shape every shift, every conversation, every decision: