Media Account Strategist

Coyle Consulting; Dublin; Sur place; EUR 55 000 - 85 000; Plein temps

Résumé du poste

Coyle Consulting is seeking a Media Account Specialist to drive outcomes for multiple customers by leading project components integrated into campaign strategy, monitoring, and optimization to meet business objectives.

You will act as a knowledge resource on digital marketing products, collaborate with in-market teams to build growth plans for advertisers, and deliver data-driven recommendations to influence campaigns across Search, Display, and YouTube.

Responsabilités

• Leverage and evolve the support ecosystem, shape and design the processes, and identify new areas to bring efficiency through vendorization and automation for a customer in terms of different levers including digital maturity, sophistication, overall marketing and product mix (e.g., only search vs. multi-channel diversity), and attribution of value with little to no guidance.
• Create and support multi-product solution promotions and collaborate with in-market sales teams to create a growth strategy for potential advertisers with minimal guidance.
• drive key contributions to sharing and scaling of successes, opportunities for improvement, best practices, and learnings internally and externally as appropriate (e.g., case studies, industry events, training contributions).
• Draw interpretable insights from deep dives and data analysis, provide data-driven strategic and tactical recommendations to customers, partner teams, and leadership based on analysis to influence and drive change across teams.
• Build in-depth knowledge about digital marketing/advertising, our products, competitor offerings, and Industry vertical and stay current in the advertising environment and competitive landscape through required training and other resources.
• Help act as a point of contact for customers/agencies around all key areas (e.g., training, product enhancement, global/regional campaigns). Support cross-functional effort to identify, escalate and solve customer issues with limited guidance.
• Manage account growth and performance through campaign solutions implementation across products areas (e.g., Search, Display, YouTube), driving customer success and investment in product areas by leading with insights.
• Create growth plans for large advertisers through collaboration with industry managers from in-market cross-functional teams with minimal guidance.

Description du poste

As a Media Account Specialist, you deliver outcomes and track product adoption for multiple customers by leading portions of projects that are integrated into overarching efforts including campaign strategy development and monitoring/optimizing for spend and performance to meet and exceed customer business objectives. Your actions have led you to be a recognized practitioner in the advertising community and your work is of consistently high quality.

Responsibilities include:

• Leverage and evolve the support ecosystem, shape and design the processes, and identify new areas to bring efficiency through vendorization and automation for a customer in terms of different levers including digital maturity, sophistication, overall marketing and product mix (e.g., only search vs. multi-channel diversity), and attribution of value with little to no guidance.
• Create and support multi-product solution promotions and collaborate with in-market sales teams to create a growth strategy for potential advertisers with minimal guidance.
• drive key contributions to sharing and scaling of successes, opportunities for improvement, best practices, and learnings internally and externally as appropriate (e.g., case studies, industry events, training contributions).
• Draw interpretable insights from deep dives and data analysis, provide data-driven strategic and tactical recommendations to customers, partner teams, and leadership based on analysis to influence and drive change across teams.
• Build in-depth knowledge about digital marketing/advertising, our products, competitor offerings, and Industry vertical and stay current in the advertising environment and competitive landscape through required training and other resources.
• Help act as a point of contact for customers/agencies around all key areas (e.g., training, product enhancement, global/regional campaigns). Support cross-functional effort to identify, escalate and solve customer issues with limited guidance.
• Manage account growth and performance through campaign solutions implementation across products areas (e.g., Search, Display, YouTube), driving customer success and investment in product areas by leading with insights.
• Create growth plans for large advertisers through collaboration with industry managers from in-market cross-functional teams with minimal guidance.