Measurement & Analytics Lead (MMM, A/B Testing)

Google; Dublin; On-site; EUR 84,000 - 86,000; Full time

Job summary

Google is seeking a skilled gTech Ads specialist to partner with clients across our measurement products. You will drive diagnostics, implement solutions, and design experiments to derive actionable insights and optimize campaigns.

You will collaborate with Sales, Product, and Engineering to deliver scalable, high-impact measurements while supporting English and German speaking clients in EMEA, and navigating a global tech environment.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience with measurement platforms, analytics and attribution modeling.
• Experience with statistical analysis, interpreting data, identifying trends, root cause findings, and making data-driven decisions.

Responsibilities

• Act as the primary expert; be the central point-of-contact for clients for scaled implementation and execution for all Google measurement products.
• Perform diagnostic and solution implementation. Assessing client measurement needs, identifying gaps in their current strategies, and implementing effective solutions.
• Design and execute measurement strategies. Design and execution of various measurement tests and studies, such as A/B experiments, brand lift studies, and incrementality studies, to provide actionable insights and recommendations.
• Drive Industrialisation work to unlock super-scale. This includes initiatives to componentise and templatise complex measurement workflows (e.g., causal impact, incrementality), leveraging AI prompts, automation (Apps Script/SQL), and cross-functional partnerships to reduce turnaround times and improve test yield.
• Act as a strategic, cross-functional problem solver. Through active collaboration with both internal and external teams, ensure seamless project delivery and client satisfaction.

Skills

Measurement platforms

Analytics

Attribution modeling

Data-driven decisions

Statistical analysis

A/B testing

English fluency

German fluency

SQL

Apps Script

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

Google Ads

Apps Script

Job description

Google is seeking a skilled gTech Ads specialist to partner with clients across our measurement products. You will drive diagnostics, implement solutions, and design experiments to derive actionable insights and optimize campaigns.

You will collaborate with Sales, Product, and Engineering to deliver scalable, high-impact measurements while supporting English and German speaking clients in EMEA, and navigating a global tech environment.