Marketing Specialist (Local Area)

GP RETAILING DRUM LIMITED; Dublin; On-site; EUR 55,000 - 85,000; Full time

Job summary

GP RETAILING DRUM LIMITED is seeking a marketing professional to plan, deliver and manage local store campaigns within its catchment area. You will run omni-channel marketing across digital, social, loyalty and local channels to build a strong local brand presence.

The role emphasizes collaboration with internal teams and local partners, coordinating projects, and supporting store events and launches. A relevant degree and experience in marketing are essential.

Qualifications

• Bachelor's degree in Marketing, Business or related discipline; master's preferred.
• Grounding in digital and omni-channel marketing, consumer behaviour, and sales principles.
• Experience coordinating projects, events, or external providers.
• Strong communication and interpersonal skills across teams and partners.

Responsibilities

• Plan, deliver and manage marketing campaigns for the store and local catchment area.
• Run omni-channel marketing communications across digital, social, loyalty, and local marketing.
• Build partnerships, sponsorships, and community engagement to raise store profile.
• Coordinate marketing projects, timelines and budgets with agencies and suppliers.
• Support store events and new range launches with local marketing and opening campaigns.

Skills

Marketing strategy

Campaign management

Digital marketing

Coordination

Communication skills

Education

Bachelor's degree in Marketing or related

Job description

Map Share/Print

Application Details

In order to work in Ireland a non-EEA National, unless they are exempted, must hold a valid employment permit.Please review the Eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy.

Job Description

Key responsibilitiesLocal marketing delivery and campaigns: Plan, deliver, and manage marketing and promotional campaigns for the store and its local catchment area.Run omni-channel marketing communications — digital, social, loyalty, and local community marketing.Execute promotional and seasonal activity end to end, from creative and scheduling through to in-market delivery.Build and manage local partnerships, sponsorships, and community engagement to raise the store's profile.Brand and customer communications:Develop, apply, and maintain the brand across local customer touchpoints, ensuring a consistent customer experience.Manage the local marketing channels — digital, social, local listings, loyalty communications, and customer messaging.Create and manage marketing content and assets for local campaigns.Loyalty and engagement delivery:Deliver and manage customer loyalty and retention initiatives and promotions on the ground.Act on customer and campaign insight supplied by the commercial and data analysis functions to shape, target, and adjust local marketing activity.Coordination and project delivery:Use the market research, sales analysis, forecasts, and segmentation and strategy recommendations produced by the commercial and data analysis functions as the basis for local marketing plans, and feed campaign outcomes back to those functions.Coordinate marketing projects, timelines, budgets, and any external agencies, designers, or media suppliers engaged for marketing activity.Support store events and new-range launches with local marketing and opening campaigns.Report on the delivery and results of local marketing activity and spend.Qualifications and experienceThird-level degree in Marketing, Business, International Business, or a related discipline; a Master's in Marketing is an advantage.Grounding in digital and omni-channel marketing, consumer behaviour, and sales/promotional principles.Experience in a coordination, operations, client-relations, or commercial role, with the organisational skill to plan and deliver activity to deadlines.Experience coordinating projects, events, suppliers, or external providers.Strong communication and interpersonal skills, with the ability to work with internal teams and local partners.Confident using the analysis and insight provided by colleagues to plan and target activity.Adaptability and flexibility to carry out additional functions outside normal functions of the role from time to time in accordance with business needs.Desirable:Retail, convenience, or customer-facing sector experience.Familiarity with social media, digital content, and loyalty or promotional campaigns.Comfort working with data and basic analytics to measure campaign results.

• Sector: wholesale and retail trade; repair of motor vehicles and motorcycles

Career Level

• Experienced [Non-Managerial]