Marketing Officer

KPMG Ireland; Dublin; Hybride; EUR 52 000 - 64 000; Plein temps

Avantages offerts par ce poste

Discounted Health Insurance

Additional Annual Leave

Enhanced Family Leave

Emergency Childcare Cover

Social Events

Early Finish Fridays

Relocation Assistance

Learning & Development

Résumé du poste

KPMG Ireland is seeking a Marketing Officer to shape and lead the markets strategy for priority sectors and segments. The role collaborates closely with senior sector leaders and client-facing teams to deliver targeted programmes that strengthen the firm's reputation and drive growth.

Hybrid Dublin-based role offering opportunities to influence campaigns across events, digital, content and sponsorships while managing stakeholder relationships and ensuring measurable impact.

Qualifications

• Minimum of three years' experience in a marketing role, ideally within a professional services or corporate environment.
• Experience reporting on campaign performance
• Experience in working with external business associations and agencies
• Strong interpersonal skills and the ability to understand and respond to the needs of internal stakeholders
• Experience imbedding digital in the overall marketing mix to achieve greater client engagement
• Proficient use of Microsoft Office (Word, Excel and PowerPoint)
• Assisting in the delivery of a comprehensive events programme, including client roundtables, breakfast briefings, seminars and conferences
• Identify and shape distinctive thought-leadership themes that align market developments, client needs and the firm’s strategic priorities.

Responsabilités

• Act as a trusted markets adviser and principal point of contact for designated sector and segment leaders.
• Assisting in the implementation of an annual marketing strategy and plan, ensuring any activities are managed through a consistent and tightly budgeted process;
• Assisting with the implementing a large scale events programme, ensuring KPMG's high standards are adhered to at all times;
• Developing and issuing a variety of email marketing campaigns, with a key focus on continuous improvement;
• Building strong relationships with key stakeholders in designated sectors and/or functions;
• Delivering qualitative and quantitative results on marketing initiatives to inform future marketing strategy;
• Protection and enhancement of the KPMG brand and core KPMG values;
• Demonstrating innovation and creativity in events management and sponsorship activation;
• Collaboration with internal teams including Creative Services, Communications and IT
• Proactively acquiring industry and service line knowledge to enable quality of service to the business
• Share ideas, insight, effective practice and lessons learned across the wider Markets function.

Connaissances

Stakeholder management

Event management

Digital marketing

CRM / Email marketing

Content creation

Outils

CRM platforms

Email marketing tools

Description du poste

When you join KPMG Ireland, you are joining a community of over 4,200 employees who collectively work together, both in person and virtually, to achieve their full potential.

We are known as an organisation who want you to come as you are and do work that truly matters. Joining KPMG Ireland is an opportunity to enhance your career, not only in the work that you enjoy doing, but equally through the global connections that you make, the lifelong learning that you can accomplish and the chance to make your mark.

Are you our next Marketing Officer?

Location: Dublin, as part of our hybrid working model.

Grade: Officer

Contract type: 12 month FTC

Can you build credibility with senior stakeholders, bring an informed perspective on changing markets and lead multiple sector and segment programmes from strategy through to measurable delivery?

We are seeking a Marketing Officer to shape and lead the markets strategy for a portfolio of priority sectors and business segments.

Working closely with senior sector leaders, client-facing teams and colleagues across Marketing and Communications, the role will translate business priorities into focused markets programmes that strengthen the firm’s reputation, build engagement with priority clients and targets, and support commercial growth.

The successful candidate will combine strong commercial and sector understanding with the ability to influence senior stakeholders, identify market opportunities and lead high-quality programmes across thought leadership, content, digital, events, sponsorships and strategic relationships.

The role will act as a key connection point between sector teams and the wider Markets function, bringing strategic focus, consistency, discipline and measurable impact to sector and segment activity.

A Snapshot Of Your Peer Group

• Act as a trusted markets adviser and principal point of contact for designated sector and segment leaders.
• Assisting in the implementation of an annual marketing strategy and plan, ensuring any activities are managed through a consistent and tightly budgeted process;
• Assisting with the implementing a large scale events programme, ensuring KPMG's high standards are adhered to at all times;
• Developing and issuing a variety of email marketing campaigns, with a key focus on continuous improvement;
• Building strong relationships with key stakeholders in designated sectors and/or functions;
• Delivering qualitative and quantitative results on marketing initiatives to inform future marketing strategy;
• Protection and enhancement of the KPMG brand and core KPMG values;
• Demonstrating innovation and creativity in events management and sponsorship activation;
• Collaboration with internal teams including Creative Services, Communications and IT
• Proactively acquiring industry and service line knowledge to enable quality of service to the business
• Share ideas, insight, effective practice and lessons learned across the wider Markets function.

Your responsibilities and achievements will evolve as you enhance your career with us. Here is what you can initially expect:

• Experience assisting in the delivery of a comprehensive events programme, including client roundtables, breakfast briefings, seminars and conferences
• Ability to assist in the implementation of medium-long term proactive marketing campaigns
• Identify and shape distinctive thought-leadership themes that align market developments, client needs and the firm’s strategic priorities.
• Experience of imbedding digital in the overall marketing mix to achieve greater client engagement is preferred but not essential
• Experience of CRM and email marketing platforms is preferred but not essential
• Strong interpersonal skills and the ability to understand and respond to the needs of internal stakeholders
• Minimum of three years' experience in a marketing role, ideally within a professional services or corporate environment;
• Experience reporting on campaign performance
• Commercial awareness of what good looks like in the marketplace
• Proficient use of Microsoft Office (Word, Excel and PowerPoint)
• Experience in working with external business associations and agencies
• Excellent verbal and written communication skills, an open and confident communicator, able to question to understand as well as present views succinctly.

Discover How KPMG Can Enrich Your Life Beyond Your Career

We also offer a variety of flexible working options to help you balance your professional and personal life.

Benefits Tailored For You

At KPMG, we understand that life is multifaceted. That’s why we offer a flexible benefits package designed to support your unique lifestyle. Our benefits include:

• Discounted Health Insurance: Prioritise your well‑being with our health insurance options.
• Additional Annual Leave: Purchase extra leave to spend more time with friends and family or to travel.
• Enhanced Family Leave: Enjoy more time with your family with our generous leave options.
• Emergency Childcare Cover: For times when your regular childcare plans fall through
• Social Events: Connect and network with colleagues through our engaging social events.
• Early Finish Fridays: Start your weekends early on bank holidays and during the summer.
• Relocation Assistance: Smooth your transition if you’re moving to Ireland.
• Learning & Development: Access our extensive supports, including LinkedIn Learning, to grow your skills.

Career Progression with Continuous Support

From the moment you join KPMG, you’ll receive dedicated support from your performance manager to enhance your skills. Our award‑winning Business School provides continuous learning opportunities to deepen your expertise.

We stand out as the only Big Four firm to announce promotions four times a year, offering you frequent opportunities for career advancement.

Commitment to Inclusion & Diversity

Inclusion, diversity, and equity are at the heart of KPMG. We celebrate diverse backgrounds, experiences, and perspectives, and we’re committed to fostering an inclusive and equitable environment at every level. Our goal is to attract and retain the best talent by building a culture where everyone can achieve their potential. Learn more about our commitment here - https://kpmg.com/ie/en/home/about/inclusion-diversity-equity.html

KPMG is an equal opportunities employer, welcoming applications from people of all backgrounds. We are happy to provide reasonable accommodations during the recruitment process if needed. Necessary arrangements can be made at interview stage to accommodate the needs of candidates with disabilities.

For any specific queries about the role, please contact Sharon Griffin

Please note that agency assistance is not required for this position.