Marketing Manager - Communications

AON; Blackrock; On-site; EUR 65,000 - 75,000; Full time

Job summary

NFP in Dublin is seeking a Marketing Manager - Communications to lead the marketing strategy for all NFP business lines in Ireland, delivering cross‑channel campaigns and building the brand presence. You will manage stakeholders, drive ROI on campaigns, and lead a team to support growth and client engagement across the Irish market.

Key responsibilities include coordinating marketing across channels, aligning campaigns with cross-sell opportunities, and ensuring campaigns meet objectives while

Qualifications

• 360 marketing knowledge across multichannel campaigns
• Programme planning and project management experience
• Experience in stakeholder management across levels
• Negotiation experience to stretch budgets and achieve targets
• Agency management experience (PR) to optimise accounts and briefing
• People management and team development experience
• Commercial competence and familiarity with Irish market dynamics
• Multi-tasking to supervise projects and engagements while meeting objectives
• Knowledge of markets and topics affecting NFP to incorporate into marketing
• Digital media planning and buying with analytics and conversion goals
• Creative eye to represent the brand
• Editorial and content writing skills
• Strong presentation skills
• Financial services experience with membership in III, LIA, IOB or similar

Responsibilities

• Deliver marketing strategy across all Ireland-based business lines.
• Ensure campaign alignment and cross-sell of products within Ireland.
• Plan campaigns, track ROI and measure success against objectives.
• Collaborate with the broader marketing division to brief and deliver across channels.
• Develop market maps and secure ratification by the Marketing Director.
• Act as brand ambassador maintaining NFP values while growing visibility in Ireland.
• Assess 'out of scope' requests and escalate to Marketing Director as needed.
• Identify sponsorships, promotions and awards to build brand awareness and ROI.
• Advise PR team to ensure consistent representation and prepared spokespeople.
• Support Mergers & Acquisitions with brand guidelines and guidance.
• Handle ad-hoc queries and support the business per marketing strategy.
• Attend and run marketing events, conferences, forums and webinars across Ireland to build relationships and generate leads.

Job description

We’re hiring for a Marketing Manager - Communications to support our growing Marketing team in Dublin!

To keep up with our growth in the UK and Ireland, we're searching for a dedicated Marketing Manager to set the marketing strategy for all NFP business lines in Ireland. You will be responsible for delivering the strategy across marketing channels, building NFP’s brand presence and awareness in the Irish market, and managing key stakeholders across the business and wider marketing function. The right individual is encouraged to think differently about how NFP markets and communicates, challenge existing approaches, and identify innovative ways to support business growth, brand reputation and client engagement.

We’re looking for someone with:

• 360 marketing knowledge with multichannel campaign delivery and execution
• Programme planning and project management experience
• Experience in stakeholder management and encouraging relationships with all levels
• Negotiation experience to stretch budgets and to achieve core targets and objectives
• Agency management experience (e.g. PR) to optimise accounts, brief and drive business objective
• People management and team development experience
• Commercial competence and familiarity with the markets where NFP operates in Ire land
• Multi-tasking skills to supervise projects and engagements whilst ensuring the key objectives and purpose are met
• Knowledge of the markets and topics that affect NFP and an ability to connect the dots to incorporate into the marketing approach
• Digital media planning and buying experience with familiarity in analytics and conversion goals
• Creative eye, to best represent the brand based on the business objective
• Editorial and content writing skills
• Good presentation skills
• Financial services experience of membership of the III, LIA, IOB or another relevant body

Using these skills, you’ll be:

• Delivering, planning and implementing marketing strategy across all business lines within Ireland
• Ensuring the alignment across campaigns alongside the cross sell of products to develop comprehensive campaigns
• Ensuring the programme of campaigns and activities meet objectives and targets and tracks return on investment
• Working alongside the broader marketing division to ensure clear briefing and delivery across all marketing and sales channels
• Researching and delivering market maps to aid the business, having had them ratified by the Marketing Director
• Acting as brand ambassador, ensuring the NFP brand values and ethos are maintained across all communications while growing the brand’s visibility and recognition in the Irish market
• Settling appropriateness of ‘out of scope’ and ad-hoc marketing requests and defer to Marketing Director
• Identifying and managing sponsorship, promotions and awards opportunities that build brand awareness, support market reputation and deliver measurable value, ensuring obligations are met by both parties and return on investment is tracked
• Advising the PR team with the support of the Marketing Director to ensure NFP is represented appropriately and spokespersons are briefed accordingly
• Supporting Mergers and Acquisitions to ensure they have brand guidelines and guidance
• Handling ad-hoc queries and support the business in line with marketing strategy and objectives
• Attending, coordinating and running marketing events, conferences, forums and webinars across Ireland to build relationships, support lead generation and raise the profile of NFP in the market

Salary Range:

• €65,000 -€75,000 per annum

We’re committed to creating an inclusive and accessible recruitment process.

If you require any reasonable adjustments at any stage of the application or interview process, please let our Talent Team know – we’ll do our best to support you.

Who is NFP?

With over 600 people in the UK and Ireland and over 8,000 employees worldwide, NFP is part of the Aon group and specialise in helping businesses in four core areas:

• Insurance (helping them manage key risks)
• Health and safety (supporting them to create a safer workplace for their employees)
• Employee benefits (helping them reward their people more effectively)
• HR, people and talent (supporting employers and their people to thrive through changes and challenges)

What you’ll love about working here

• working in a multifaceted, fast-paced organisation in an exciting industry
• the opportunity to do globally impactful work from day one
• learning from industry and business line specialists with decades of experience
• a huge variety of projects to work on and challenges to tackle
• our People First culture, which illustrates our dedication to your wellbeing and development, not just as an employee but as a human being
• a rich suite of employee benefits and out-of-work perks

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