Marketing Manager

MORETUM LIMITED; Dublin; On-site; EUR 60,000 - 90,000; Full time

Job summary

MORETUM LIMITED is seeking a proactive Marketing Manager to lead integrated marketing strategies across Ireland's locations. You will oversee multi-channel campaigns, coordinate digital and traditional channels, and drive customer acquisition and retention.

The role involves analysing market trends, managing the annual marketing budget, building strategic partnerships with media organisations, agencies and community partners, and evaluating ROI to optimise performance.

Responsibilities

• Develop and execute integrated marketing strategies that strengthen brand positioning and drive revenue growth.
• Lead planning, implementation and optimisation of multi-channel campaigns across digital, traditional, local and experiential marketing.
• Analyse consumer behaviour, market trends and competitive activity to identify opportunities and drive data-driven strategies.
• Manage location-specific marketing initiatives while maintaining brand identity and marketing standards.
• Oversee the annual marketing budget, allocate resources, monitor expenditures and evaluate ROI.
• Build partnerships with media, agencies, digital platforms and community partners to expand reach.
• Direct customer relationship marketing initiatives including loyalty programs and lifecycle marketing to improve retention.
• Lead SEO, paid advertising, email marketing, social media, content and website optimisation to maximise online engagement.

Job description

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Application Details

In order to work in Ireland a non-EEA National, unless they are exempted, must hold a valid employment permit. Please review the Eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy.

Job Description

Develop and execute integrated marketing strategies that strengthen brand positioning, increase market penetration, and drive sustainable revenue growth across multiple business locations throughout Ireland.Lead the planning, implementation, and optimisation of multi-channel marketing campaigns, leveraging digital, traditional, local, and experiential marketing initiatives to maximise customer acquisition and retention.Analyse consumer behaviour, demographic trends, competitor activity, and market intelligence to identify commercial opportunities and develop data-driven marketing strategies.Design and oversee location-specific marketing initiatives that address regional customer preferences while ensuring consistent brand identity and corporate marketing standards.Manage the annual marketing budget, allocate resources strategically, monitor campaign expenditure, and evaluate return on investment through measurable commercial performance indicators.Establish marketing performance frameworks by analysing customer acquisition costs, conversion rates, customer lifetime value, campaign effectiveness, and revenue attribution to optimise future initiatives.Lead the development of promotional calendars, seasonal campaigns, product launches, and customer engagement programmes aligned with organisational growth objectives and commercial priorities.Build strategic partnerships with media organisations, advertising agencies, digital platforms, community organisations, and commercial partners to enhance brand visibility and expand market reach.Direct customer relationship marketing initiatives by developing loyalty programmes, personalised communication strategies, and lifecycle marketing campaigns to improve customer retention and repeat business.Oversee digital marketing operations, including search engine optimisation (SEO), paid advertising, email marketing, social media strategy, content marketing, and website performance optimisation to maximise online engagement

• Sector: wholesale and retail trade; repair of motor vehicles and motorcycles

Career Level

• Managerial