Marketing Lead - EMEA

Eudia Counsel; Dublin; On-site; EUR 90,000 - 120,000; Full time

Job summary

Eudia Counsel in Ireland is seeking a Marketing Lead for EMEA to own regional marketing end to end, from content and collateral that support our go-to-market teams, to events and campaigns that engage customers and prospects, to analytics that guide investments.

You will work closely with EMEA sales and the global marketing team, adapting messaging for regional audiences and building the marketing engine to grow across Europe.

Qualifications

• 5+ years in B2B marketing, ideally in enterprise software, SaaS or professional services, with exposure to EMEA markets.
• Deep understanding of modern social media marketing tactics, particularly on LinkedIn.
• Experience building audiences and driving measurable business outcomes.
• Proven track record running events - from intimate executive roundtables to conference presence - and owning them end to end.
• Strong writer and editor, able to produce sales collateral, case studies and campaigns
• Comfortable with marketing analytics
• Commercially minded, with a habit of tying marketing activity to pipeline and revenue outcomes.

Responsibilities

• GTM enablement & collateral: build decks, one-pagers, case studies, customer stories, battlecards and RFP content.
• Events & field marketing: own the EMEA event calendar end to end, incl. roundtables, conferences, dinners, webinars and executive briefings.
• Integrated campaigns: plan multi-channel campaigns targeting priority EMEA accounts and localise messaging.
• Audience building: develop social media strategies to grow and engage our audience.
• Drive thought leadership: create and curate content that positions the company and its spokespersons as industry leaders.
• Scale with AI: leverage models and agents to scale content and reach.
• Engagement & conversion: build a strategy to engage and nurture our audience into meetings and pipeline.
• Marketing analytics & reporting: own the numbers and share insights with leadership.
• Revenue and pipeline accountability: tie marketing to pipeline growth and revenue.
• Cross-functional partnership: work with global marketing and demand generation teams.
• PR & communications: support regional storytelling and media opportunities.

Skills

B2B marketing

LinkedIn marketing

Event management

Sales collateral writing

Marketing analytics

Revenue-focused marketing

Job description

Eudia Counsel is the legal solutions business of Eudia, combining experienced legal and delivery professionals with AI-powered technology to help legal teams work smarter, move faster and achieve better outcomes.

We support organizations through legal secondments, managed legal services and our US AI-native law firm, an Arizona ABS law firm. Powered by the Eudia platform, we bring together legal expertise, experienced professionals and technology to provide flexible, high-quality support tailored to each customer’s needs.

Whether augmenting an in-house legal team, managing a complex legal workstream or helping organizations adopt AI, Eudia Counsel provides practical solutions designed around the way modern legal teams work.

Eudia Counsel is part of Eudia, an AI company redefining the future of legal work through AI-powered Augmented Intelligence. Backed by $105M in Series A funding led by General Catalyst, Eudia works with some of the world’s largest organizations, including Cargill, Coherent, DHL and Duracell.

Together, Eudia and Eudia Counsel are building a new model bringing legal expertise and AI-powered technology together to deliver more flexible, scalable and effective solutions for legal teams.

The Role

We are hiring a Marketing Lead for EMEA to own regional marketing end to end, from the content and collateral that support our go-to-market teams, to the events and campaigns that engage customers and prospects, to the analytics that tell us what is working.

This is a broad, hands-on role for someone who is equally comfortable writing a customer case study, running a general counsel roundtable in London, and reporting on pipeline contribution to leadership.

You will work closely with EMEA sales leadership and the global marketing team, adapting global messaging for regional audiences and building the marketing engine that supports our growth across Europe.

Responsibilities:

• GTM Enablement & Collateral: Partner with EMEA sales to build the materials that move deals - pitch decks, one-pagers, case studies, customer stories, battlecards and RFP content - and keep them current as the product and market evolve.
• Events & Field Marketing: Own the EMEA event calendar end to end: general counsel roundtables, industry conferences, customer dinners, webinars and executive briefings. Handle everything from venue, agenda and speakers through to invitations, on-site delivery and follow-up.
• Integrated Campaigns: Plan and run multi-channel campaigns against priority EMEA accounts and industries, localising global messaging so it lands with legal leaders across the UK, Ireland, DACH, the Nordics and beyond.
• Audience Building: Develop and execute social media strategies (especially on LinkedIn) to grow and engage our audience.
• Drive Thought Leadership: Create and curate content that positions the company and its spokespersons as authoritative leaders in the industry, fostering trust and credibility with key audiences.
• Scale with AI: Leverage models and agents thoughtfully in order to scale our ability to generate content and reach our audience.
• Engagement & Conversion: Build a strategy to engage and nurture our audience, converting interest into meetings, opportunities and long-term relationships with EMEA target accounts.
• Marketing Analytics & Reporting: Own the numbers. Track campaign, event and channel performance, build clear reporting on what is working, and share regular insight with EMEA and global leadership to guide where we invest next.
• Revenue and Pipeline Accountability: Tie all audience marketing strategies to tangible business outcomes, ensuring they contribute to pipeline growth, account penetration, and revenue from key target accounts.
• Cross-Functional Partnership: Work hand in hand with the global marketing, product marketing and demand generation teams to stay aligned on brand and narrative, while bringing the regional perspective back into global plans.
• PR & Communications: Support EMEA communications activity, including media opportunities, announcements, executive communications and regional storytelling, working closely with global communications and external partners where appropriate.

Qualifications:

• 5+ years in B2B marketing, ideally in enterprise software, SaaS or professional services, with exposure to EMEA markets.
• Deep understanding of modern social media marketing tactics, particularly on LinkedIn.
• Experience building audiences and driving measurable business outcomes.
• Proven track record running events - from intimate executive roundtables to conference presence - and owning them end to end.
• Strong writer and editor, able to produce sales collateral, case studies and campaigns
• Comfortable with marketing analytics
• Commercially minded, with a habit of tying marketing activity to pipeline and revenue outcomes.

A self-starter who thrives with autonomy, moves quickly, and is comfortable with the nature of a scaling company.

Why You'll Love Working Here:

• Be part of a category-defining company that is reshaping the future of legal technology.
• Be part of a fast-paced, high-impact environment where your work is visible from day one.

We’re a team of builders, operators, and problem-solvers who are passionate about reshaping an industry that has long been resistant to change. If you’re looking for a place where you’ll be challenged, take ownership from day one, and work alongside some of the brightest minds in AI and legal, we’d love to meet you.