Marketing Associate

Positive Carbon; Dublin; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Pension

Bike to work

25 Days Annual Leave

Hybrid Work

Job summary

Positive Carbon, a Dublin-born AI startup, is seeking a hands-on marketer to accelerate sales by building shareable case studies, partner enablement, and segment campaigns. You will craft assets that demonstrate ROI and value for clients across hospitality, universities and workplaces.

This is a first marketing hire with real ownership, reporting to the founder, and a hybrid-working role with health insurance, pension, bike-to-work and 25 days annual leave.

Qualifications

• Self-starter: you’ve taken something from nothing to real, a project, a club, a side hustle, a campaign.
• Strong writing and the ability to build sales assets that actually get used.
• Comfort with ROI and financial messaging.
• Case‑study experience and an instinct for proof over polish.

Responsibilities

• Produce case studies that lead with food-cost outcomes context, contract type, baseline, actions, reduction, financial value, expansion.
• Create partner enablement: co-branded campaign kits, client one-pagers, QBR materials, discovery aids.
• Run focused segment campaigns (workplace, universities, hospitality) and measure campaign-to-meeting conversion.

Skills

Self-starter

Sales asset development

ROI & financial messaging

Case-study experience

Job description

Roughly a third of all the food the world produces is thrown away, and after households, the kitchens that feed us in hotels, offices, hospitals and universities are among the biggest wasters of all. A single commercial kitchen can bin tens of thousands of euro of food a year without ever seeing it on a balance sheet. It is one of the largest, most solvable problems in climate today, and almost nobody can measure it.

Positive Carbon makes it measurable. Founded in Dublin in 2020, we build AI that sees what a kitchen throws away. Our sensor sits above any bin and uses computer vision, the same technology found in self-driving cars, to automatically capture the weight, volume and type of every item discarded, with no manual logging by busy kitchen staff. That turns an invisible operational habit into clear, real-time financial data: what is being wasted, what it costs, and where to stop it.

The results are real. Kitchens using Positive Carbon have cut the value of the food they waste by up to 90%, lifting gross profit by 2–8% and returning several times what they spend with us. We work with hospitality groups, universities and workplace caterers across Ireland, the UK and the DACH region.

And we are still small. That is the opportunity. The people we hire now will shape the product, the culture and the company with real ownership, a direct line to the founder, and a mission where, unusually, the economics and the planet pull in exactly the same direction.

We need a marketer who makes the sale faster, not a brand caretaker. Your first job is to build the assets that help our sales team and partners prove food-cost leakage, build business cases and turn pilots into rollouts. This is a hands‑on product/partner marketing role – sustainability is a supporting message here, not the headline.

Tasks

• Produce case studies that lead with food‑cost outcomes context, contract type, baseline, actions, reduction, financial value, expansion.
• Create partner enablement: co‑branded campaign kits, client one‑pagers, QBR materials, discovery aids.
• Run focused segment campaigns (workplace, universities, hospitality) and measure campaign‑to‑meeting conversion.

Requirements

• Self‑starter (must‑have): you've taken something from nothing to real, a project, a club, a side hustle, a campaign, and you like the kind of role where the path isn't mapped out for you.
• Strong writing and the ability to build sales assets that actually get used.
• Comfort with ROI and financial messaging.
• Case‑study experience and an instinct for proof over polish.

Nice to have

• B2B SaaS or hardware-plus-software marketing experience.
• Comfort being the first and only marketer in a company.

Benefits

• Health Insurance
• Pension
• Bike to work
• 25 Days Annual Leave
• Hybrid Work