Londis Brand Manager

BWG Foods UC; Dublin; On-site; EUR 65,000 - 90,000; Full time

Job summary

BWG Foods UC is seeking a Londis Brand Manager on a specified purpose contract (Sept 2026–Nov 2027) to lead local marketing for Londis retailers and drive brand growth across campaigns, sponsorships and digital channels.

The role involves retailer communications, digital leadership, and managing brand initiatives, plus budget oversight and cross-functional collaboration with BWG teams and external partners.

Qualifications

• Previous experience in a similar role preferably within a retail environment.
• Experience delivering integrated marketing campaigns across multiple channels.
• A third level marketing or business qualification or equivalent.
• Full clean driving licence as travel within Ireland will be required.
• Strong interpersonal and project management skills with the ability to manage multiple stakeholders and priorities.
• An ability to prioritise and work effectively in a busy environment in an organised and proactive manner.
• Budget management experience.
• Excellent presentation and communication skills.
• Excellent IT skills with advanced working knowledge of Microsoft Office. Experience using Copilot would be an advantage.

Responsibilities

• Retailer Engagement and communications: Develop and implement local marketing activity programmes for Londis retailers, including store events, local PR and local marketing management to help the growth of individual Londis stores.
• Retailer Engagement and communications: Build and maintain professional relationships with a nationwide network of Londis retailers.
• Retailer Engagement and communications: Develop a strong Londis retailer communications programme, including full responsibility for managing and drafting articles for our quarterly retailer magazine, Londis Local.
• Digital Leadership: Lead digital and social marketing activity for Londis, developing, implementing, tracking, and optimising campaigns across online and in-store platforms.
• Digital Leadership: Manage partnership with SocioLocal for Londis stores including store recruitment, training, uploading content and local support to maximise retailer success.
• Digital Leadership: Build on success of the Local Marketing Toolkit and maintain the Londis website.
• Digital Leadership: Measure and report performance of campaigns against objectives and KPIs on a monthly basis or as required by the Marketing Manager.
• Brand Initiatives: Working with the Marketing Manager to develop brand-related initiatives, managing the planning and activation of Londis sponsorships and charity partnership, working with internal teams, retailers and external partners to maximise brand visibility and engagement.
• Brand Initiatives: Responsibility for managing tactical advertising with third-party agencies and achieving internal approvals.
• Brand Initiatives: Drive growth and development of the Own Brand Range including new packaging, promotional and marketing campaigns.
• Londis Smart Rewards Programme: Support the growth and development of the Londis Smart Rewards programme and associated customer engagement initiatives.
• Budget Management: Manage agreed marketing budgets, purchase orders and expenditure, ensuring cost efficiency, accurate tracking and regular reconciliation against approved plans.
• Relationship Building: Manage relationships with external agencies, print and media partners to drive brand-related activity.
• Relationship Building: Work closely with internal BWG functions including Trading, Londis Regional Development Managers (RDMs), Retail Development, Operations, Finance, IT and Londis retailers.

Skills

Campaign management

Stakeholder management

Brand management

Digital marketing

Driving licence

Presentations

IT skills

Education

Marketing or business degree

Tools

Copilot

Microsoft Office

Job description

Londis Brand Manager – Specified Purpose Contract (September 2026 to November 2027)

Join the BWG Foods Marketing team and play a key role in delivering high-profile brand campaigns, retailer engagement programmes, sponsorship activations, local marketing initiatives and digital communications that drive brand growth, customer engagement and retailer success across one of Ireland's leading convenience retail networks.

Key responsibilities of this role include:

Retailer Engagement and communications:

• Develop and implement local marketing activity programmes for Londis retailers, including store events, local PR and local marketing management to help the growth of individual Londis stores
• Build and maintain professional relationships with a nationwide network of Londis retailers
• Develop a strong Londis retailer communications programme, including full responsibility for managing and drafting articles for our quarterly retailer magazine, Londis Local

Digital Leadership:

• Lead digital and social marketing activity for Londis, developing, implementing, tracking, and optimising campaigns across online and in-store platforms.
• Manage partnership with SocioLocal for Londis stores including store recruitment, training, uploading content and local support to maximise retailer success
• Build on success of the Local Marketing Toolkit and maintain the Londis website
• Measure and report performance of campaigns against objectives and KPIs on a monthly basis or as required by the Marketing Manager

Brand Initiatives:

• Working with the Marketing Manager to develop brand-related initiatives, managing the planning and activation of Londis sponsorships and charity partnership, working with internal teams, retailers and external partners to maximise brand visibility and engagement
• Responsibility for managing tactical advertising with third-party agencies and achieving internal approvals
• Drive growth and development of the Own Brand Range including new packaging, promotional and marketing campaigns

Londis Smart Rewards Programme:

• Support the growth and development of the Londis Smart Rewards programme and associated customer engagement initiatives

Budget Management:

• Manage agreed marketing budgets, purchase orders and expenditure, ensuring cost efficiency, accurate tracking and regular reconciliation against approved plans

Relationship Building:

• Manage relationships with external agencies, print and media partners to drive brand-related activity
• Work closely with internal BWG functions including Trading, Londis Regional Development Managers (RDMs), Retail
• Development, Operations, Finance, IT and Londis retailers

The ideal candidate will have:

• Previous experience in a similar role preferably within a retail environment
• Experience delivering integrated marketing campaigns across multiple channels
• A third level marketing or business qualification or equivalent
• Full clean driving licence as travel within Ireland will be required
• Strong interpersonal and project management skills with the ability to manage multiple stakeholders and priorities
• An ability to prioritise and work effectively in a busy environment in an organised and proactive manner
• Budget management experience
• Excellent presentation and communication skills
• Excellent IT skills with advanced working knowledge of Microsoft Office. Experience using Copilot would be an advantage