Lifecycle Growth Director (Remote)

KittySpout; Dublin; Remote; EUR 103,000 - 130,000; Full time

Benefits offered by this job

Fully remote

Job summary

KittySpout is seeking aRetention Leader to own the subscription and lifecycle programs across our brands, driving down churn, boosting lifetime value and revenue from email and SMS.

You'll lead a small, senior team, collaborate with the founder, and deploy Klaviyo and Loop to optimize flows, offers, and post-purchase experiences. This is a fully remote role outside the US with a strong emphasis on data-driven growth.

Qualifications

• 5-6+ years in retention or lifecycle at DTC brands.
• Subscription expertise with churn, saves and MRR.
• Lifecycle marketing with Klaviyo (or similar) that drives revenue.

Responsibilities

• Own the subscription program for both brands, including offers, cadence, bundles and cancellation flow.
• Build and test save offers, skip, swap and pause options, and win-back flows to reduce churn.
• Own email and SMS strategy for both brands, manage retention agency calendars, flows and targets.
• Build the lifecycle journey from first order to loyal customer: welcome, post-purchase, replenishment, cross-sell, win-back and VIP flows.
• Map and improve the full post-purchase journey and lead loyalty or VIP programs when numbers support it.
• Lead the customer experience team and set customer service policy protecting both customer and margin.
• Report cohort retention and lifetime value against target monthly and name the biggest lever.

Skills

Retention strategy

Lifecycle marketing

Klaviyo

Data analysis

Team leadership

Tools

Loop

Job description

KittySpout is seeking aRetention Leader to own the subscription and lifecycle programs across our brands, driving down churn, boosting lifetime value and revenue from email and SMS.

You'll lead a small, senior team, collaborate with the founder, and deploy Klaviyo and Loop to optimize flows, offers, and post-purchase experiences. This is a fully remote role outside the US with a strong emphasis on data-driven growth.